Indranil Goswami

Assistant Professor
Marketing Department


PhD, Marketing, University of Chicago
MBA, University of Chicago
Post Graduate Diploma in Management, MICA, Ahmedabad, India
Bachelor of Engineering, National Institute of Technology, Durgapur, India


  • Marketing Research


  • Pro-social behavior
  • Motivation and self-control
  • Choice architecture
  • Judgment and decision-making

Selected Publications

Goswami, Indranil and Oleg Urminsky (2016) "The Dynamic Effect of Incentives on Post-Reward Task Engagement," Journal of Experimental Psychology: General, forthcoming

Goswami, I., & Urminsky, O. (2016). When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations. Journal of Marketing Research.

Hahn, P. R., Goswami, I., & Mela, C. F. (2015). A Bayesian hierarchical model for inferring player strategy types in a number guessing game. The Annals of Applied Statistics, 9(3), 1459-1483.

Awards, Grants and Honors

  • AMA Sheth Consortium Fellow, Northwestern University, 2014
  • Albert Haring Symposium Fellow, Indiana University, 2013
  • Kilts Center for Marketing Doctoral Fellow, University of Chicago, 2015
  • Katherine Dusak Miller PhD Fellow, University of Chicago, 2014
  • Wesley C. Pickard PhD Fellow, University Chicago, 2013
  • MICA Gold Medal, Highest GPA, Ahmedabad (India), 2009
  • Co-inventor of US Patent 7720867: Natural-Language Based Query Construction Using Purpose-Driven Templates, Oracle Corporation, 2004
  • Governor's Gold Medal, First in First Class, B.E. Computer Sc. & Engg, Durgapur (India), 2001

Professional Affiliations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • Society for Judgment and Decision-Making

Industry Experience

  • Senior Research Analyst, Nielsen Marketing Research, Mumbai, India
  • Senior Applications Engineer, Oracle India Development Center, Bangalore, India