Reaching Others University at Buffalo - The State University of New York
Skip to Content

Arun Lakshmanan

Assistant Professor
Marketing Department

Education

PhD, Indiana University
MBA, Indian Institute of Foreign Trade, India
BE, Bangalore University, India

Teaching

  • MGM 409 - Advertising and Promotion
  • MGM 670 - Advertising and Promotion

Research

  • Consumer learning and memory
  • Product usage
  • Price cognition

Selected Publications

Kim, Junghan and Arun Lakshmanan, “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (Nov), forthcoming.

Lakshmanan, Arun and H. Shanker Krishnan (2011), "The Aha! Experience:  Insight and Discontinuous Learning in Product Usage," Journal of Marketing, 75 (November), 105-123.

Lakshmanan, Arun, Charles Lindsey, and H. Shanker Krishnan (2010), "Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency,Journal of Consumer Research, 37 (4), 599-613.

Delvecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan (2009), "The Effects of Discount Location and Frame on Consumers' Price Estimates," Journal of Retailing, 85 (3), 336-346.

Lakshmanan, Arun and H. Shanker Krishnan (2009), "How does Imagery in Interactive Consumption lead to False Memory? A Reconstructive Memory Perspective," Journal of Consumer Psychology, 19 (3), 451-462.

Professional Associations

  • Association of Consumer Research
  • American Marketing Association
  • Society of Consumer Psychology

Awards and Recognition

  • 2014-2016 Co-Principal Investigator: National Science Foundation Award (#143579), “Cyber-Empathic Design: Using Embedded Sensors to Improve Product and System Design” ($367000)
  • 2009-2012 Awardee – Research Committee Grant, School of Management, UB
  • 2006-2007 Fellow, Albert H. Haring Symposium, Indiana University
  • 2003-2007 Chancellors’ Fellowship, Indiana University – Bloomington

Selected Conference Presentations

Kang, Esther and Arun Lakshmanan, “Who Knows What vs. Who Knows Who: Strategic Content Seeking in Social Media,” at Society for Consumer Psychology, Competitive Paper Session, Phoenix, February 2015.

Kim, Junghan and Arun Lakshmanan, “It’s Alive! How Kinetic Property in Ads Shapes Novelty Perceptions” Association for Consumer Research, Competitive Paper Session, Baltimore, October 2014.

Kang, Esther and Arun Lakshmanan, “Narcissistic Goodness: How Mental Simulation Type Affects Charitable Intentions,” at Society for Consumer Psychology, Competitive Paper Session, Miami, March 2014.

Lakshmanan, Arun, Lura Forcum and Shanker Krishnan, “The Dark Side of Product Visualization: Negative Effects of Imagery” at Association for Consumer Research, Competitive Paper Session, Chicago, October 2013.

Kang, Esther and Arun Lakshmanan, “Thank You for the Music! A Working Memory Examination of the Effect of Musical Elements on Verbal Learning,” at Association for Consumer Research, Competitive Paper Session, Vancouver, October 2012.

Kang, Esther and Arun Lakshmanan, “The Effect of Background Music Elements on Learning: A Working Memory Perspective,” at Society for Consumer Psychology, Winter Conference, Working Paper Session, Las Vegas, February 2012.

Forcum, Lura, Arun Lakshmanan and Shanker Krishnan, “My picture, my product: Does Co-creation of a Usage Experience Lead to Positive Consumer Outcomes?” at Association for Consumer Research, Working Paper Session, St. Louis, October 2011.

Industry Experience

2002-2003 Buyer, Veg-Oils, Branded Oils Division, Cargill (India)
2001-2002 Location Manager, Distribution Terminal, Kakinada, Cargill (India)
1998-2001 Merchant, Chennai, Cargill (India) Ltd
1997-1998 Entrepreneur