Chair, Associate Professor
PhD, University of Florida
MA, University of Florida
BSBA, University of Florida
Alan Dick's research centers on the application of consumer behavior phenomenon to marketing strategy. He conducts research on consumer inference making, customer loyalty and the marketing of private label brands. His research has been published in the Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product and Brand Management, and the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. He is active in the Association for Consumer Research and assists the Williamsville School District in designing promotional campaigns.
Dick, Alan, Doug Hauskncht and William Wilkie, "Consumer Durable Goods: A Review of Post-Purchase Issues," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, (Spring 1996).
Dick, Alan, "Using Membership Fees to Increase Customer Loyalty," Journal of Product and Brand Management, (Issue No. 5, 1995).
Richardson, Paul, Alan Dick and Arun Jain. "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality." Journal of Marketing (October, 1994).
Dick, Alan S. and Kunal Basu. "Customer Loyalty: Towards an Integrated Conceptual Framework." Journal of the Academy of Marketing Science (April, 1994).
Dick, Alan S., Dipankar Chakravarti and Gabriel Biehal. "Memory-Based Inferences During Consumer Choice." Journal of Consumer Research (June, 1990).