Marketing Management Concentration

Go beyond creating campaigns and buying ad space. Savvy marketers need to produce results in an ultra-competitive, data-driven and global environment.

To deliver the skills you need to become a marketing leader and senior-level manager, you'll focus on foundational concepts enhanced with strong methods and digital skills for an unbeatable combination employers want.

Be Career Ready

  • Master the principles of customer lifetime value to attract, acquire and retain consumers
  • Apply complex price-setting models and methodologies to compete in the marketplace
  • Define and refine consumer profiles and persona development for maximum marketing impact
  • Gain skills to create successful products by understanding the intricacies of the product development lifecycle
  • Understand consumer experience mapping and omnichannel management for effective integrated marketing
  • Build a strong digital marketing skill set to track, measure and optimize the positioning, visibility and effectiveness of your brand

UB Marketing Club
Learn from and engage with industry experts, visit marketing organizations, and participate in research and data collection projects.

Concentration Requirements

Required Courses Second Year Electives

The Marketing concentration requires four total courses (12 credits), MGM 667, MGM 651 and two electives from the courses listed under the electives tab.

View/search courses and descriptions.

In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.

Required Courses

Graduate Programs Office
School of Management
University at Buffalo
203 Alfiero Center
Buffalo, NY 14260-4010

Tel:  716-645-3204
Fax: 716-645-2341

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