Bachelor of Science in Business Administration

Marketing Concentration

Through the marketing concentration, you'll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management. 

Curriculum Plan

Academic performance in the freshman and sophomore courses is the main criterion for admission to the upper division in the School of Management. In the first two years, you will complete the university writing requirements, general education courses and seven prerequisite courses for the major.

If you're not ready for calculus, you should take precalculus before attempting MTH 131.

The first semester you enrolled at UB (not in the management major) determines which curriculum plan to select below. This is also referred to as your catalog year.