Reaching Others University at Buffalo - The State University of New York
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Debora M. Grossman

Clinical Assistant Professor
Marketing Department

Education

MBA, Innovation Management and Human Resource Management, Syracuse University
BS, Marketing, State University of New York at Oswego

Background

Debora Grossman worked in marketing for several years before beginning her teaching career. She continues to work as a marketing consultant while teaching full time. Her experience includes advertising, market research, product development/management and brand management. Her current teaching responsibilities include both undergraduate- and graduate-level marketing courses.

Teaching Experience

  • MGM 301
  • MGM 402
  • MGM 406
  • MGM 409
  • MGM 670
  • MGG 150

Awards and Recognition

  • Milton Plesur Excellence in Teaching Award, University at Buffalo
  • Excellence in Teaching Award, Niagara University

Professional Affiliations

  • American Marketing Association
  • Product Development and Management Association

Industry Experience

1984-1987: Marketing Specialist, Raymond Corp., Syracuse, NY
1987-1989: Project Director, Market Research, GE, Syracuse, NY
1989-1994: Product Manager, GE, Syracuse, NY
1994-1997: Consultant, Product Management, Promotional Materials and Sales Presentations, Thomson Consumer Electronics (GE/RCA), Syracuse, NY
1998-2001: Consultant, Advertising, IdeaWorks, Syracuse, NY
2004-2005: Consultant, Thomson Consumer Electronics (RCA), Indianapolis, NY
2005: Consultant, Raymour & Flanigan, Advertising, Syracuse, NY
2006: Consultant, Product Development, Thomson Consumer Electronics (RCA), Indianapolis, NY
2007: Consultant, Brand Awareness and Advertising, Keep It Organized LLC, Amherst, NY
2008: Consultant, Advertising, Cold Stone Creamery, Amherst, NY