Reaching Others University at Buffalo - The State University of New York
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Charles D. Lindsey

Associate Professor
Marketing Department

  • Program Coordinator, Online Mini MBA Program
  • Chair, Teaching Effectiveness Committee
  • Center for Executive Development

Education

PhD, Business Administration, Kelley School of Business, Indiana University. Concentration: Marketing; Minor(s): Quantitative Analysis and Psychology
MB, Kelley School of Business, Indiana University. Concentration: Marketing
MBA, Cook School of Business, St. Louis University
BS, Business Administration, Cook School of Business, St. Louis University. Concentration: Accounting

Teaching

  • UB School of Management:
    • Consumer Behavior (undergraduate, MBA, PhD)
    • Marketing Management (PMBA)
    • International Marketing (PMBA in Europe-Paris and London)
    • Statistics (EMBA)
  • Indiana University:
    • Principles of Marketing (undergraduate)
    • Consumer Behavior (undergraduate)
    • *Marketing Strategy (undergraduate)
    • *Consumer Behavior (MBA)

*Ad Hoc Instructor.

Research

Lindsey's research interests are within the consumer behavior domain of marketing. He has published articles in the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: Applied. He has also published proceedings in Advances in Consumer Research.

Topics of interest include: group brainstorming, product-feature learning, serving and package size considerations, omissions and commissions in the marketplace, credit and spending decisions, healthy and unhealthy food choices and consumption, decision-making confidence, brand loyalty and disloyalty, comparative advertising and gender stereotypes in the marketplace.

Selected Publications

Lindsey's research has been featured on international television shows and national radio shows and has been written about in international print media outlets (magazines) and in national and international online media outlets.

Framing/Information Processing Research:

Wiles, Michael, Shailendra Pratap Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science.

Jain, Shailendra Pratap, Charles Lindsey, Nidhi Agrawal, and Durairaj Maheswaran (2007), For Better or For Worse? Valenced Comparative Frames and Regulatory Focus, Journal of Consumer Research.

Jain, Shailendra Pratap, Rebecca Slotegraaf, and Charles Lindsey (2007), Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption, Journal of Consumer Psychology. 

Learning and Memory Research:

Lakshmanan, Arun, Charles D. Lindsey, and H. Shanker Krishnan (2010), “Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?” Journal of Consumer Research. http://scienceblog.com/35594/the-challenges-of-learning-to-use-new-products/

Lindsey, Charles D. and H. Shanker Krishnan (2007), “Retrieval Disruption in Collaborative Groups Due to Brand Cues,” Journal of Consumer Research.

This paper received more than 6,000 popular press hits (source: Google “meetings make us dumber” and Google “group thinking clouds decisions”).

Lindsey appeared on the leading Sunday news show in Canada (and winner of many national and international awards) and was interviewed by Carol Macneil and Evan Soloman about the above article in the Water Cooler segment of the show. DVDs of the show may be purchased at CBC News Sunday (holding: SUN-07-03-04, 10:37:59).

http://www.cbc.ca/programguide/program/cbc_news_sunday

Financial Management Magazine (UK) (print):

Lindsey was interviewed in the official magazine of the Chartered Institute of Management Accountants (CIMA), equivalent to the American Institute of Certified Public Accountants (AICPA) in the U.S. Reprints may be purchased at Amazon for $9.95.

http://www.amazon.com/pow-wow-factor-proportional-usefulness-Management/dp/B002C29J2Y

MSNBC (online), co-author interview:

http://www.msnbc.msn.com/id/17279961/ns/health-livescience/

Fox News (online), co-author interview:

http://www.foxnews.com/story/0,2933,253519,00.html

London Sunday Times (online), co-author interview (NOTE:  co-author is mistakenly referred to as the lead researcher by the interviewer)

http://business.timesonline.co.uk/tol/business/career_and_jobs/graduate_management/article1703540.eco

Shapiro, Stewart, Charles Lindsey, and H. Shanker Krishnan (2006), "Intentional Forgetting as a Facilitator for Recalling New Product Attributes", Journal of Experimental Psychology: Applied.

Refereed Proceedings

Framing/Information Processing-Related Research:

Thomas, Manoj, Charles D. Lindsey, and Arun Lakshmanan (2009), “Why New York is Closer to Ithacans than Ithaca is to New Yorkers: The Familiarity Effect in Distance Judgments,” Advances in Consumer Research.

Yang, Xiaojing, Shailendra Pratap Jain, Charles D. Lindsey, and Frank Kardes (2007), "Perceived Variability, Category Size, and the Relative Effectiveness of 'Leading Brand' Versus 'Best in Class' Comparative Advertising Claims," Advances in Consumer Research.

Lindsey, Charles D., Shailendra Pratap Jain, Nidhi Agrawal, and Durairaj Maheswaran (2007), “Regulatory Focus and Direct Comparative Ad Framing,” Advances in Consumer Research.

Peer-Reviewed Conference Presentations

“Why New York is Closer to Ithacans than Ithaca is to New Yorkers: The Familiarity Effect in Distance Judgments,” Society for Consumer Psychology Winter Conference, St. Petersburg, FL (2010).

"Understanding the Effect of Cash Back Credit Card Deals on Consumer Saving and Spending Levels," Paper presented at the 2007 1st Annual Conference for Transformative Consumer Research, Amos Tuck School of Management, Dartmouth College, Hanover, NH.

"Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand Versus Best in Class Comparative Advertising Claims," paper presented by co-author (Xiaojing Yang) at the 2006 Annual Conference of the Association for Consumer Research, Orlando, FL.

"Regulatory Focus and Direct Comparative Ad Framing," paper presented at the 2006 Annual Conference of the Association for Consumer Research, Orlando, FL.

"Regulatory Focus and Comparative Message Framing," paper presented at the 2005 Annual Conference of the Society for Consumer Psychology, St. Petersburg, FL.

"A Test of both Competitive and Contextual Interference Presenter," paper presented at the 2005 Annual Conference of the Society for Consumer Psychology, St. Petersburg, FL.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," paper presented at the 2005 Annual Albert J. Haring Symposium, Kelley School of Business, Indiana University, Bloomington, IN.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," paper presented at the 2003 Annual Midwest Marketing Camp, Fisher School of Business, Ohio State University, Columbus, OH.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," poster session at the 2003 Annual Conference of the Society for Consumer Psychology, New Orleans, LA.

"The Chicken and the Egg: Key: Antecendents of Cross-Functional Team Innovativeness," paper presented at the 2003 Annual American Marketing Association Summer Educators Conference, Chicago, IL.

Professional Associations

  • Association of Consumer Research
  • Society for Consumer Psychology
  • American Marketing Association

Awards and Recognition

  • Recipient, State University of New York Chancellor's Award for Excellence in Teaching
  • Exceptional Scholar - Young Investigator Award (highest honor for research productivity that can be awarded to untenured faculty), State University of New York, Buffalo (2011).
  • Recipient, Dean's Fellowship (1 of 3 recipients of monetary award for research productivity), School of Management, State University of New York, Buffalo (2010).
  • Recipient, Dean's Fellowship (1 of 5 recipients of monetary award for research productivity), School of Management, State University of New York, Buffalo (2009).
  • Runner-Up, MBA Student Association's Teacher of the Year Award, School of Management, State University of New York, Buffalo (2008).
  • Recipient, Ralph Day Award (recognizes superior achivements and potential for future contributions as a scholar), Kelley School of Business, Indiana University.
  • Fellow, Albert Haring Symposium, Kelley School of Business, Indiana University.
  • Nominee, Panschar Award for excellence in undergraduate teaching, Kelley School of Business, Indiana University.
  • Recipient, Doctoral Student Associations Outstanding Associate Instructor Award, Kelley School of Business, Indiana University.
  • Nominee, Indiana University Pan-Hellenic Association's Outstanding Faculty Award (18 nominees university-wide, three of which were from among faculty of all levels at the business school), Indiana University.
  • Member (graduate and undergraduate), National Business Honor Society Beta Gamma Sigma.
  • Recipient, MBA Scholarship, Cook School of Business, St. Louis University.

Selected Presentations

  • TCR, Dartmouth University
  • BBCRST, University of Toronto
  • Georgetown University
  • University of Miami
  • University of South Carolina
  • Indiana University
  • University of Western Ontario

Professional Service

  • Member, Program Committee, Society of Consumer Psychology Winter Conference (2010).
  • Ad Hoc Reviewer, Journal of Consumer Research (2009).
  • Ad Hoc Reviewer, Journal of Consumer Psychology (2006, 2007, 2008).
  • Chair, Competitive Paper Session, “Marketing Communication and Branding: Extending the Footprint of the Brand,” American Marketing Association Summer Educators’ Conference (2006).
  • Ad Hoc Reviewer, Journal of Experimental Psychology, Applied (2005).
  • Round Table Participant, “The Manipulation and Measurement of Regulatory Focus in Consumer Research,” Association for Consumer Research Annual Conference (2005). 
  • Discussant , “Social Comparison to Depictions of Masculinity in Advertising: Effects on Gender Role Discrepancy,” by Linda Tuncay, Albert J. Haring Symposium (2004).
  • Competitive Paper Reviewer, American Marketing Association Educators Conference, Association for Consumer Research Annual Conference, and Society of Consumer Psychology Winter Conference (various years). 

Selected Consulting/Executive Education

  • Eric Mower and Associates
  • GEICO (2011)
  • Unifrax LLC, NIagara Falls, New York (2010)
  • Katz Americas, Sanborn, New York (2009)
  • TOPS Supermarkets, Williamsville, New York (2007)
  • Kelley Executive Partners, Bloomington, Indiana (2005, 2006)
  • Ingersoll-Rand, Carmel, Indiana (2005)

Industry Experience

Lindsey has held accounting, marketing-related, research-related or management positions at a number of organizations, including GTE, Division of Yum Brands (formerly Tri-con Global), Division of Pfizer, Boatman's Bancshares (now part of Bank of America), and Costello for Congress Committee, U.S. Representative Jerry F. Costello, 21st District-Illinois.