Combine social science disciplines with advanced quantitative methodology to conduct market research and teach future practitioners and scholars.
Make important discoveries about the relationships between organizations and consumers, consumer behavior and marketing theories, strategies and tactics.
Choose a track to focus and enhance your PhD program:
Work with faculty who are ranked among the most productive researchers by the Academy of Management Journal, as well as by top scholarly journals within their discipline. Our faculty:
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School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000
To speak to a faculty member directly, contact Arun Lakshmanan, PhD, associate professor of marketing and chair, PhD Program.
As you binge the latest hit on Netflix, scientists like Kamer Toker-Yildiz, PhD ’14, are using data to optimize your experience—and that of its 180-plus million subscribers worldwide—and reach new audiences. Learn more about Kamer and her work.