Job Market and Research Tools

Use the resources below to identify and learn about target companies, industries and job functions.

Once you have identified companies in your geographic location of choice, you should research those companies before applying (or at least before interviewing). Do not rely on the job description alone for your research; there is so much more in depth research can uncover.

Company Example - Ralston Purina

Ralston Purina makes pet food, but did you know it also produces cereal for humans, owns a major tuna fish company, owns resorts and restaurants and makes Eveready batteries? You may be talking with a subsidiary of a larger company and not realize it if you don't do your research.

What to Research

·  Market share (size of organization in an industry) and competitors
·  Products and services
·  Potential growth
·  Annual sales growth, long term and short term
·  Organizational structure
·  Type of training program
·  Recent developments via news stories

Company and Industry Information
Access comprehensive information by industry and company, including industry guidebooks, company profiles and much more. The most recommended are Glassdoor and Vault.

Resources by Business Function
Search these Web-based resources by business function or concentration (accounting, finance, marketing, etc.). Provides links to professional organizations, employment information and more.

UB Libraries' Business and Management Resources
This includes Factiva, Mergent Intellect, IBISWorld, Standard and Poors, Wharton Research Data Services, journals, books, databases, company and industry information.

Job Market Research Tools

Salary, City and Relocation Information
Information about cost of living, city journals, salaries and more. The most recommended are UB School of Management employment statistics, Glassdoor and the cost of living calculator on

Recent Recruiters
Learn about the hundreds of employers who recruit UB School of Management student through campus visits, résumé referrals, Web postings, job fairs and off-campus programs.