University at Buffalo - The State University of New York
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Bachelor of Science in Business Administration

Marketing Concentration

Through the marketing concentration, you'll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management. 

Curriculum Plan

Academic performance in the freshman and sophomore courses is the main criterion for admission to the upper division in the School of Management. In the first two years, you will complete the university writing requirements, general education courses and seven prerequisite courses for the major.

If you're not ready for calculus, you should take precalculus before attempting MTH 131.

Enrolled before fall 2016

Freshman Year

First semester Second semester
ECO 181 Introduction to Macroeconomics (prerequisite to business major) ECO 182 Introduction to Microeconomics (prerequisite to business major)
MTH 131 Mathematical Analysis for Business (prerequisite to business major) PSY 101 Introduction to Psychology (prerequisite to business major)
ENG 101 Writing I ENG 201 Advanced Writing II
UGC 111 World Civilization I UGC 112 World Civilization II
  Free elective (AACSB - 3 units)

Sophomore Year

First semester Second semester
MGA 201 Introduction to Financial Accounting (prerequisite to business major) MGA 202 Introduction to Management Accounting (prerequisite to business major)
MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major) Arts general education course
Natural Science Natural Science (with lab)
UGC 211 American Pluralism Free elective (AACSB - 3 units)
Free elective (AACSB - 1 unit) Free elective (AACSB - 3 units)

Junior Year

After you successfully complete the freshman and sophomore year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:

First semester Second semester
MGM 301 Principles of Marketing** MGB 301 Organizational Behavior and Administration**
MGI 301 Human Resources Management** MGG 300 Career Strategies, Planning and Management (fall or spring, 2 unit)**
MGO 302 Production and Operations** MGS 351 Introduction to Management Information Systems**
MGF 301 Corporation Finance**
MGQ 301 Statistical Decisions in Management**
Free elective (AACSB - 3 units) Free elective (3 units)

Senior Year

First semester Second semester
MGT 401 Public Policy, Law and Management** MGO 403 Fundamentals of Strategic Management (fall or spring)**
MGE 302 Applied Economics** MGM 400 level - Marketing Concentration elective (MGM 402, 404, 405, 406, 409, 420 or 483)
MGM 403 Marketing Research (fall or spring) (Required MKT concentration course) Free elective (internship recommended)
MGM 400 level - Marketing concentration elective (MGM 402, 404, 405, 406, 409, 420 or 483) Free elective (3 units)
Free elective (3 units) Free elective (3 units)

**Required MG core courses

Enrolled fall 2016 or after

Freshman Year

First semester Second semester
ECO 181 Introduction to Macroeconomics (prerequisite to business major) ECO 182 Introduction to Microeconomics (prerequisite to business major)
MTH 131 Mathematical Analysis for Business (prerequisite to business major) PSY 101 Introduction to Psychology (prerequisite to business major)
Communition Literacy 1 (CL1) Global Pathway 1
UB Seminar Thematic Pathway 1
  Free elective (2 units)

Sophomore Year

First semester Second semester
MGA 201 Introduction to Financial Accounting (prerequisite to business major) MGA 202 Introduction to Management Accounting (prerequisite to business major)
Thematic Pathway 2 MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major)
Global Pathway 2 MGG 303 Communication Literacy for Business (CL2)
Scientific Literacy and Inquiry 1 MGG 298 Career Connections I**
Domestic Diversity Scientific Literacy and Inquiry 2

Junior Year

After you successfully complete the freshman and sophomore year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:

First semester Second semester
MGM 301 Principles of Marketing** MGQ 301 Statistical Decisions in Management**
MGO 302 Production and Operations** MGF 301 Corporation Finance**
MGB 301 Organizational Behavior and Administration** MGS 351 Introduction to Management Information Systems**
Global Pathway 3
MGI 301 Human Resources Management**
Thematic Pathway 3 MGG 398 Career Connectios II**
  UB Capstone 

Senior Year

First semester Second semester
MGE 302 Applied Economics** MGO 403 Fundamentals of Strategic Management (fall or spring)** 
MGM 403 Marketing Research (fall or spring) (Required MKT concentration course) MGT 401 Public Policy, Law and Management**
MGM 400 level - Marketing concentration elective (MGM 402, 404, 405, 406, 409, 420 or 483) MGM 400 level - Marketing concentration elective (MGM 402, 404, 405, 406, 409, 420 or 483)
Free elective (3 units) Free elective (internship recommended - 3 units)
Free elective (3 units) Free elective (3 units)

**Required MG core courses