The UB School of Management and the University at Buffalo are committed to the principles of Assurance of Learning with the goal to improve student learning and development.
This commitment is underscored by accreditation requirements for both the School of Management and the University at Buffalo.
The School of Management has developed five mission driven program goals to guide the undergraduate programs:
Regular and systematic assessment of learning objectives
relevant to each program goal will serve as a foundation for
continuous improvement and development of the curriculum. Various
learning objectives will be assessed with an exam given annually to
students in the capstone course MGO 403. The exam is part of the
Assurance of Learning process. This is a program requirement and
not assigned at the discretion of the course instructor.
The exam is as much, or more, about how well the undergraduate
program has prepared you as it is about your individual
performance. To accurately assess that program performance,
understand where we are doing well, and where we need to improve,
it is important that as many students as possible take the exam,
and take it seriously. Therefore you will earn up to 5
percent extra credit points in your course based on your
participation and your performance on the exam.
You will earn 2.5 percent for taking the exam, and another 2.5
percent if you answer 50 percent of the questions correctly.
The exam will be delivered online during a 14-day window in the 11th and 12th week of the semester. The format will be multiple choice and include 25-50 questions. The focus will be on the material covered in the program’s core courses. The level of the questions is based on a learning expectations for students completing those major core courses, not in concentration specific content. The exam is specifically given at the end of the program to emphasize the importance of program goals, rather than specific course outcomes.
A cross section of faculty in each content area reviewed and developed a set of questions in each subject domain. A sample of these questions will be randomly selected from this inventory of questions to construct each student’s exam. The following are examples of the breadth and depth of questions on the exam.
1. Which of the following statements is true about a normal density curve as sigma decreases
a) The curve becomes more spread
b) There is no change in the spread of the curve.
c) The curve becomes less spread out
d) There is not enough information to determine the effect on the spread of the curve.
2. Which of the following might cause the own price elasticity
of demand for product Z to go from .75 to 1.25?
a) A decrease in the manufacturing
cost of Z.
b) The introduction of a new product considered a close substitute for Z.
c) An improvement in the manufacturing technology for Z.
d) More firms begin producing product Z.
3. You purchased 200 shares of stock at a price of $44.30 per share. Over the last year, you have received total dividend income of $250. What is the dividend yield?
a) 17.7 %
b) 5.6 %
c) 2.8 %
d) 1.8 %
4. The defences to a negligence action do NOT include which of the following?
b) Personal relationship between the parties
c) Contributory negligence
5. If your balance is 5,000, what is the result of this expression? IIF(Balance <= 4000, .025, .05)
c) Both .025 and .05
d) An error message will appear
6. Consumer research, product development, communication,
distribution, pricing, and service are all core ________
7. How are employee development practices strategic?
a) Employee development ensures that
top-level management is trained so the organization has a
b) Employee development ensures an organization minimizes training costs
c) Employee development adds to research findings in the field of human resources
d) Employee development helps ensure an organization has a continual supply of talented and committed employees
8. Job satisfaction levels tend to be:
a) Lower for jobs that encourage
b) Higher for jobs that allow workers to have a sense of accomplishment
c) Higher for jobs that involve rudimentary skills
d) None of the above
e) All of the above
9. Consider the following product structure: Each A consists of 2 B’s and 1 C. Each B consists of 3 D’s and 2 E’s. Each C consists of 3 D’s and 1 E. How many D’s are necessary to produce 400 A’s?
10. Which of the following statements best describes financial statement analysis?
a) Financial statement analysis
involves relationships and trends
b) Financial statement analysis evaluates future performance
c) Measurements for a specific company should be compared only with the past
d) All of the above are correct
11. A general rule in differential analysis is:
a) Variable costs are always
b) Fixed costs are always irrelevant.
c) Differential future costs and revenues are always relevant.
d) Depreciation is always irrelevant.
12. Intel and AMD supply more than 90% of the microprocessors in all PCs sold today. Therefore, the microprocessor market is ______ and bargaining power of buyers, i.e. PC manufacturers, over Intel and AMD is ______
a) Fragmented, High
b) Fragmented, Low
c) Consolidated, Low
d) Consolidated, High
1. What if I haven’t taken a particular core course before enrolling in MGO 403?
Each student’s exam will first be compared to the core
courses represented in that exam, and the core course the student
has completed, or is currently taking. If there are questions from
courses that a student has never taken, those questions will be
removed and the grade adjusted accordingly.
2. Why doesn’t my course grade indicate how much I have learned?
The organizations that accredit your degree, both at the school
and university level, emphasize that the assessment of learning
should reflect how well your learning is retained as you leave the
3. This exam is one more thing to worry about during the semester. Why should I take it seriously?
There are several reasons why we hope students will take this
exam seriously. First it is an opportunity to improve your grade in
MGO 403. Second, having a satisfactory Assurance of Learning
process in place is necessary and affects the accreditation status
of your degree. This directly affects the value of your degree.
Third, identifying areas where measures of learning are deficient
will be a clear indication of where we need to improve. Future
students will benefit as these findings guide continuous
improvements to the degree.
4. Do I have to study for this exam? Who can remember everything from a course taken two years ago?
This exam should not cause you any anxiety. The questions are developed with the expectation that a student would indeed have taken a course at least a year ago. This is not about the fine points of something you learned in a lecture last week, or all the material you might study for a midterm. It is designed to tap the business knowledge and understanding that a graduate of an undergraduate business program should have as they leave the program. Don’t study. Just take the exam and take it seriously.
What are the minimum standards for the business administration or accounting majors?