Contact Information

Minakshi Trivedi
Professor
Marketing
School of Management
University at Buffalo
215D Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3213
E-mail

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Minakshi Trivedi

Professor

Department of Marketing

Education

PhD, (Management Science, Minor: Operations Research) University of Texas at Dallas
MBA, BK School of Management (India)
MS, Delhi University (India)
BS, Miranda House, Delhi University (India)

Background

Dr. Trivedi's interests are in the areas of quantitative stochastic choice models, impact of promotions, retail and pricing models, and distribution channels. She has published in many leading marketing journals such as Marketing Science, Management Science, Journal of the Academy of Marketing Science and Journal of Business and Economic Statistics.

Dr. Trivedi has presented her research widely at several international conferences such as the annual Marketing Science conferences, INFORMS and IFORS conferences. She has also been invited to present at special conferences such as Generalizations in Marketing Science (Wharton School, Pennsylvania), and Game Theory in Marketing (Gerad, HEC, Montreal). Dr. Trivedi has received several accolades during her career as a student (elected fellow for the American Marketing Association Doctoral Consortium, merit scholarship during MBA), as well as a teacher and researcher (featured in the Annual Report and Honor Roll of the UB Foundation, awarded certificate of recognition by students).

Selected Publications

Trivedi, Minakshi and Michael Morgan (2003), "Promotional Evaluation and Response among Variety Seeking Segments", Journal of Product and Brand Management, Volume 12(6), 408-423.

Trivedi, Minakshi (1999), "Using Variety Seeking Based Segmentation to Study Promotional Response", Journal of the Academy of Marketing Science, 27(1), 36-48.

Trivedi, Minakshi (1998), "Channels: An Extension of Exclusive Retailership", Management Science, 44(7), 896-909.

Gardener, Elizabeth and Minakshi Trivedi (1998), "A Communications Framework to Evaluate Sales Promotion Strategies", Journal of Advertising Research, 38(3), 67-72.

Trivedi, Minakshi, Frank M. Bass and Ram C. Rao (1994), "A Model of Stochastic Variety Seeking," Marketing Science, 13(3).

Trivedi, Minakshi (1995), "Channels: A Cost of Information Issue." Journal of Marketing Channels, 4(4).

Morgan, Michael S. and Minakshi Trivedi, "The Order of the Brand Choice Process Revisited: Some New Perspectives on Measurement and Data Issues," Journal of Business and Economic Statistics (1995).

Reynolds, Thomas J. and Minakshi Trivedi, "An Investigation of the Relationship Between the MECCAs Model and Advertising Affect," in Cognitive and Affective Responses to Advertising, (1989: Vol. IV), Alice Tybout and Pat Cafferata, eds.

Conference Presentations

Dr. Trivedi has made over 30 presentations, jointly and individually, at Marketing Science conferences and ORSA/TIMS Joint National Meetings since 1989.

Professional Associations

• American Marketing Association
• The Institute of Management Science
• Operations Research Society

Administrative Responsibilities

• MBA Policy Committee
• MBA Options Coordinator
• Chairperson of Marketing Awards Committee

Industry Experience

• Torrent Pharmaceuticals, 1984-1985
• TCS (Tata Consultancy Services), 1983
• ATIRA (Ahmedabad Textile Industry's Research Association), 1978-1979