Gain the knowledge to analyze, develop, implement and manage
Through hands-on projects, discussions, lectures and
presentations by industry leaders, our students learn retail and
sales force management, consumer behavior, advertising, promotion
and marketing research.
Concentration and Degree Options
All undergraduates take “Principles of Marketing”
as part of the core curriculum, but you can dive deeper by
selecting the marketing
concentration, which prepares you for a career in sales,
marketing research or marketing management.
For MBA students, the marketing
management concentration delivers the concepts, tools and
techniques you need to successfully research, plan and carry out
marketing strategies in any organization, while also providing a
wide enough perspective for any managerial position.
The Marketing Department also houses the Center
for Relationship Marketing, which strives to identify marketing
strategies to enhance corporate profitability through superior
relationships with consumers. Faculty and students conduct their
research using information from the center’s robust database,
which tracks purchases of fast-moving products across two retail
chains for more than a million households over multiple years.
Marketing Department School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000