Gain the knowledge to analyze, develop, implement and manage marketing programs.
Through hands-on projects, discussions, lectures and presentations by industry leaders, our students learn retail and sales force management, consumer behavior, advertising, promotion and marketing research.
The Marketing Department also houses the Center for Relationship Marketing, which strives to identify marketing strategies to enhance corporate profitability through superior relationships with consumers. Faculty and students conduct their research using information from the center’s robust database, which tracks purchases of fast-moving products across two retail chains for more than a million households over multiple years.
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000