Go beyond creating campaigns and buying ad space. Savvy marketers need to produce results in an ultra-competitive, data-driven and global environment.
To deliver the skills you need to become a marketing leader and senior-level manager, you'll focus on foundational concepts enhanced with strong methods and digital skills for an unbeatable combination employers want.
UB Marketing Club
Learn from and engage with industry experts, visit marketing organizations, and participate in research and data collection projects.
The Marketing concentration requires four total courses (12 credits), MGM 667, MGM 651 and two electives from the courses listed under the electives tab.
View/search courses and descriptions.
In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.
Pertinent theoretical and empirical findings about the behavior of consumers and industrial and institutional buyers are discussed. Topics include motivation, learning, attitude formation, attitude change, and the relation between attitudes and behavior as applied to buyers. The impact of the electronic environment is also discussed as are innovation and market communication and the social and cultural concepts underlying strategies of market segmentation.
Semesters offered: Fall 2019
Fall 2019 (08/26/2019 - 12/06/2019)
|12074||F1M||SEM||MW||2 - 3:20 p.m.||Jacobs 110||Lindsey, Charles Daniel|
Methods and functions of research in marketing management. Attention given to problems of conceptualization, implementation, and evaluation of research designs and to techniques of analysis of research data.
Semesters offered: Spring 2019