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Arun K. Jain

Samuel P. Capen Professor of Marketing Research
Marketing Department


PhD, University of Pennsylvania
MBA, University of California, Berkeley
GICAME, Stanford University
M Comm, University of Allahabad (India)
B Comm, University of Allahabad (India)

Professor Jain's Firestone Case Study

 Main text
 Zara Technologies Case 

Professor Jain's Chevy Equinox Fuel Cell COV Case Study

 How to Enter the Market Case


Dr. Jain has been instrumental in "internationalizing" the school's curriculum, and has extensive international experience. In 1979, he was selected as the Senior Fulbright Hayes Scholar to the European Institute of Business Administration (INSEAD), France, to which he returned in 1987. Dr. Jain has played a key role in helping the former Soviet Union and other Eastern European countries move towards privatization and market-based economies. He has traveled, given lectures or taught executive education programs in Japan, China, Taiwan, Korea, Thailand, Singapore, Malaysia, Indonesia, India, Italy, France, Belgium, Germany, England, Scotland, Hungary, the former Soviet Union, Latvia and Mexico. Dr. Jain was selected as "Professor of the Year" by MBA students in 1989 and was honored by SUNY Chancellor D. Bruce Johnstone in 1990 with the "Chancellor's Medal" for excellence in teaching. He is author or co-author of more than 60 articles published in international journals. He serves as a consultant to major international corporations.

Selected Publications

Jain, Arun K., C.R. Pinson, and B.T. Ratchford. Marketing Research: Applications and Problems. John Wiley and Sons (1982).

Richardson, Paul, A. Dick, and Arun K. Jain. "Extrinsix and Intrinsic Cue Effects on Store Brand Attitude, Journal of Marketing (1995).

Dick, Alan, Arun K. Jain and P. Richardson. "Correlates of Store Brand Proneness." Journal of Product and Brand Management, (1995).

Richardson, Paul, Arun K. Jain, and A. Dick, "The Influence of Store Aesthetics on Evaluation of Private Label Brands." Journal of Product and Brand Management (1995).

Jain, Arun K. "Brand and Product Structure in the Soft Drink Industry: A Cluster Analytic Approach." presented the Committee of Commerce and Finance, House of Representatives, 2nd Session, 1974.

Administrative Responsibilities

Professional Associations

Consulting Activities

International Activities

Teaching Awards

Other Awards 


Contact Information

Arun K. Jain
Samuel P. Capen Professor
School of Management
University at Buffalo
215H Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3214
Email: mgtarun@buffalo.edu

Personal website