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Ram Bezawada

Assistant Professor
Marketing Department

Education

PhD, Marketing, Purdue University
MS, Applied Statistics, Purdue University
MBA, International Business, IIFT, India
BE, Chemical Engineering, BITS (Pilani), India

Research

My research interests are primarily in the following areas:

• Pharmaceutical Marketing/Heath Care Marketing
  • Physician Prescription Behavior, Medical Technology Adoption
• Topics in Retailing
  • Private Labels, Cross Category Effects, Category Management
• Application of Spatial/Bayesian Models to Marketing Problems

Current Teaching

• MGM 683 - International Marketing
• MGM 796 - Marketing Seminar (Doctoral)

Awards

• Robert W. Johnson Award, Purdue Research Foundation - 2005
• AMA-Sheth Doctoral Consortium Fellow at Texas A and M U. - 2004
• Fellow, Albert Haring Symposium, Indiana U. - 2004
• Krannert Excellence in Teaching Award, Purdue U. - 2003 and 2002
• Krannert Distinguished Teaching Award, Purdue U. - 2002

Professional Associations

• American Marketing Association
• American Statistical Association
• Institute of Mathematical Statistics

Teaching Experience

• Principles of Marketing
• International Marketing

Industry Experience

• Various Indian Companies such as Reliance Industries, Birla Group