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Ram Bezawada

Associate Professor
Marketing Department


PhD, Marketing, Purdue University
MS, Statistics, Purdue University
MBA, International Business, IIFT, India
BE, Chemical Engineering, BITS (Pilani), India

Vita [PDF]


Research Areas: (Substantive) Social and Digital Media, Multichannel Marketing, Big Data Issues, Health/Health Care Marketing, New Products and Branding, Topics in Retailing 

(Methodological) Consumer Learning/Structural Models, Spatial Models, Applied Bayesian Techniques

Selected/Major Journal Publications

Hariharan, Vijay, Ram Bezawada and Debabrata Talukdar (2013), “Aggregate Impacts of Different Brand Development Strategies”, Management Science, Forthcoming.

Ramkumar, Rishika, Ashish Kumar, Ramkumar Janakiraman and Ram Bezawada (2013), “The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability,” (Equal Contribution), Information Systems Research, 24 (1), March, 108-127.

Bezawada, Ram and Koen Pauwels (2013), “What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance,” Journal of Marketing, 77 (1), January, 31-51.

Sridhar, Karthik, Ram Bezawada and Minakshi Trivedi (2012), “Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets,” Marketing Science, 31 (4), July/August, 668-688.

Bezawada, Ram, S. Balachander, Venkatesh Shankar and P.K. Kannan (2009), “Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights, Journal of Marketing, 73(3), May, 99–117.

Current Teaching


University/School Service

Professional Associations

Teaching Experience

Industry/Consulting Experience

Contact Information

Ram Bezawada
Associate Professor
School of Management
University at Buffalo
215G Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3211
Email: bezawada@buffalo.edu