Ram Bezawada

Associate Professor
Marketing Department
Affiliated - Management Science and Systems Department


PhD, Marketing, Purdue University
MS, Statistics, Purdue University
MBA, International Business, IIFT, India
BE, Chemical Engineering, BITS (Pilani), India


  • MGM 683 - International Marketing (MBA)
  • MGM 483 - International Marketing (Undergraduate)
  • MGM 403 - Marketing Research (Undergraduate)
  • MGM 796 - Marketing Seminar (PhD)


Research Areas: (Substantive) Social and Digital Media, Multichannel Marketing, Big Data Issues, Health/Health Care Marketing, New Products and Branding, Topics in Retailing 

(Methodological) Consumer Learning/Structural Models, Spatial Models, Applied Bayesian Techniques

Selected Publications

Hariharan, Vijay, Ram Bezawada and Debabrata Talukdar (2013), “Aggregate Impacts of Different Brand Development Strategies”, Management Science, Forthcoming.

Ramkumar, Rishika, Ashish Kumar, Ramkumar Janakiraman and Ram Bezawada (2013), “The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability,” (Equal Contribution), Information Systems Research, 24 (1), March, 108-127.

Bezawada, Ram and Koen Pauwels (2013), “What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance,” Journal of Marketing, 77 (1), January, 31-51.

Sridhar, Karthik, Ram Bezawada and Minakshi Trivedi (2012), “Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets,” Marketing Science, 31 (4), July/August, 668-688.

Bezawada, Ram, S. Balachander, Venkatesh Shankar and P.K. Kannan (2009), “Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights, Journal of Marketing, 73(3), May, 99–117.

Awards and Recognition

  • Best Paper in Track Award, AMA Summer Educators Conference, San Francisco, 2011
  • MSI/WIMI Award for Modeling Multichannel Customer Behavior, 2010
  • UB-2020 Interdisciplinary Research Foundation Award, 2009
  • Robert W. Johnson Award, Purdue Research Foundation, 2005
  • AMA-Sheth Doctoral Consortium Fellow at Texas A&M University, 2004
  • Fellow, Albert Haring Symposium, Indiana University, 2004
  • Krannert Excellence in Teaching Award, Purdue University, 2003 and 2002
  • Krannert Distinguished Teaching Award, Purdue University, 2002

University/School Service

  • Co-director, Research Group in Integrated Marketing, 2008-present (Obtained and organized a database useful for PhD student research, in addition to other duties)
  • PhD Program Co-coordinator, Marketing Department, 2013-present
  • Member, Undergraduate Committee, 2009-2012
  • Member, Internship Committee, 2012-present

Professional Associations

  • American Marketing Association
  • American Statistical Association
  • Institute of Mathematical Statistics

Teaching Experience

  • Principles of Marketing
  • International Marketing

Industry/Consulting Experience

  • Includes large U.S. retail firms, large specialty beverage firms, research centers and clinics and companies such as Reliance Industries, Birla Group and Jindal Group.