Samuel P. Capen Professor of Marketing Research
PhD, University of Pennsylvania
MBA, University of California, Berkeley
GICAME, Stanford University
MComm, University of Allahabad, India
BComm, University of Allahabad, India
With extensive international experience, Dr. Jain has been instrumental in "internationalizing" the school's curriculum. In 1979, he was selected as the Senior Fulbright Hayes Scholar to the European Institute of Business Administration (INSEAD), France, to which he returned in 1987. Dr. Jain has played a key role in helping the former Soviet Union and other Eastern European countries move towards privatization and market-based economies. He has traveled, given lectures or taught executive education programs in Japan, China, Taiwan, Korea, Thailand, Singapore, Malaysia, Indonesia, India, Italy, France, Belgium, Germany, England, Scotland, Hungary, the former Soviet Union, Latvia and Mexico. Dr. Jain was selected as Professor of the Year by MBA students in 1989 and was honored by SUNY Chancellor D. Bruce Johnstone in 1990 with the Chancellor's Medal for excellence in teaching. He is author or co-author of more than 60 articles published in international journals. He serves as a consultant to major international corporations.
Jain, Arun K., C.R. Pinson, and B.T. Ratchford. Marketing
Research: Applications and Problems. John Wiley and Sons
Richardson, Paul, A. Dick, and Arun K. Jain. "Extrinsix and Intrinsic Cue Effects on Store Brand Attitude." Journal of Marketing (1995).
Dick, Alan, Arun K. Jain and P. Richardson. "Correlates of Store Brand Proneness." Journal of Product and Brand Management, (1995).
Richardson, Paul, Arun K. Jain, and A. Dick, "The Influence of Store Aesthetics on Evaluation of Private Label Brands." Journal of Product and Brand Management (1995).
Jain, Arun K. "Brand and Product Structure in the Soft Drink Industry: A Cluster Analytic Approach," presented the Committee of Commerce and Finance, House of Representatives, 2nd Session, 1974.