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Arun K. Jain

Samuel P. Capen Professor of Marketing Research
Marketing Department


PhD, University of Pennsylvania
MBA, University of California, Berkeley
GICAME, Stanford University
MComm, University of Allahabad, India
BComm, University of Allahabad, India

Dr. Jain's Firestone Case Study

Dr. Jain's Chevy Equinox Fuel Cell COV Case Study


With extensive international experience, Dr. Jain has been instrumental in "internationalizing" the school's curriculum. In 1979, he was selected as the Senior Fulbright Hayes Scholar to the European Institute of Business Administration (INSEAD), France, to which he returned in 1987. Dr. Jain has played a key role in helping the former Soviet Union and other Eastern European countries move towards privatization and market-based economies. He has traveled, given lectures or taught executive education programs in Japan, China, Taiwan, Korea, Thailand, Singapore, Malaysia, Indonesia, India, Italy, France, Belgium, Germany, England, Scotland, Hungary, the former Soviet Union, Latvia and Mexico. Dr. Jain was selected as Professor of the Year by MBA students in 1989 and was honored by SUNY Chancellor D. Bruce Johnstone in 1990 with the Chancellor's Medal for excellence in teaching. He is author or co-author of more than 60 articles published in international journals. He serves as a consultant to major international corporations.

Selected Publications

Jain, Arun K., C.R. Pinson, and B.T. Ratchford. Marketing Research: Applications and Problems. John Wiley and Sons (1982).

Richardson, Paul, A. Dick, and Arun K. Jain. "Extrinsix and Intrinsic Cue Effects on Store Brand Attitude." Journal of Marketing (1995).

Dick, Alan, Arun K. Jain and P. Richardson. "Correlates of Store Brand Proneness." Journal of Product and Brand Management, (1995).

Richardson, Paul, Arun K. Jain, and A. Dick, "The Influence of Store Aesthetics on Evaluation of Private Label Brands." Journal of Product and Brand Management (1995).

Jain, Arun K. "Brand and Product Structure in the Soft Drink Industry: A Cluster Analytic Approach," presented the Committee of Commerce and Finance, House of Representatives, 2nd Session, 1974.

Administrative Responsibilities

  • International Program Committee (1990-present)
  • Teaching Effectiveness Committee (1991-present)
  • Member, Policy Committee (1988-present)

Professional Associations

  • American Marketing Association

Consulting Activities

  • M&T Bank
  • First Mark Inc.
  • Pratt and Lambert Co.
  • Sierra Research
  • Avery Dennison
  • PCB Piezotronies Inc.
  • Conax-Buffalo Inc.

International Activities

  • Conducted executive program on marketing strategy for Hungarian Executives, Hungary (1991-1995)
  • Professor of Marketing, Riga Technical University, Riga, Latvia (1993)
  • Conducted executive program on Marketing Strategy for marketing managers of joint venture companies in Beijing, China (1991)
  • Conducted executive program for the executives of Kalinan (the largest defense plant in Russia), Ekaterinburg, Russia, 1991
  • Conducted executive program on marketing strategy for senior executives of Xerox in Shanghai, China (1990-1992)
  • Visiting Professor of Marketing, European Institute of Business Administration (INSEAD), Fontainebleau, France, 1980, 1987
  • Professor of Marketing and Operations Analysis on assignment to the MBA Program at the National Center for Industrial Science and Technology Management Development, Dalian, China (Fall 1985 and 1986)
  • Presented a seminar on management education in the U.S. to the Faculty of Economics, University of Indonesia, Jakarta, Indonesia (1984)

Teaching Awards

  • Faculty Recognition Award, Graduate Management Student Association (1978)
  • Professor of the Year, Graduate Management Student Association (1988-89)
  • Chancellor's Award for Excellence in Teaching, State University of New York (1990)
  • Best Course Integration, Graduate Management Student Association (1995-96)
  • Most Captivating Professor, Graduate Management Student Association (1996-97)

Other Awards

  • Citizen of the Year, India Association of Buffalo (1993)
  • Certificate of Commendation by Region II of the National University Continuing Education Association (1985)
  • Public Service Recognition Award by Buffalo Savings Bank (1979)
  • Honorable Mention, National Dissertation Competition - American Marketing Association (1974)