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Marketing

Marketing is comprised of a variety of different areas and functions. Marketing professionals create, manage, analyze and promote brands and products.

Academics

To learn more about the Marketing concentrations and courses included within the concentration, please refer to the academic curriculum.

• Undergraduate - Marketing Concentration
• MBA - Marketing Management Concentration

Marketing Companies

Marketing Associations and Professional Organizations

• Advertising Club of Buffalo
• American Association of Advertising Agencies: National trade association that represents the advertising industry in the United States
• American Marketing Association: The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers Search for a marketing job on AMA's website
• American Marketing Association - University at Buffalo Chapter
• Buffalo Niagara Sales and Marketing Executives: This is a professional association of sales and marketing leaders in the Buffalo Niagara region
• Pi Sigma Epsilon - University at Buffalo Chapter: This organization is a sales and marketing fraternity which works to develop the next generation of sales and marketing executives
• Sales and Marketing Executives International: Do some research or look for a job 

Marketing Magazines

• Advertising Age
• AdWeek
• AMA Specialized Magazines (Management, Research, Health Services)
• Event Marketer Magazine
• Promo Magazine
• Sales and Marketing Management Magazine

Marketing Job Search Resources

In addition to the two UB career management systems BizLink and BullsEye, use the following resources to find marketing opportunities:

• Bureau of Labor Statistics- Occupational Outlook Handbook: Search by job function or industry and find information on average salaries, work environment, job outlook and more
• Careers-In-Marketing: This site is designed to help you find a rewarding and interesting job in the world of marketing
• Job-Hunt.org: This site is an extremely large Guide to Online Career and Job Hunting Resources with a list dedicated to marketing and sales
• Indeed.com: Search for jobs in one place access thousands of websites, including job listings from major job boards, newspapers, associations and company sites. Search by keyword and location
• MarketingJobs.com: Search for jobs, post your résumé, look through the employer profiles or check out the salary survey
• NationJob - Marketing Opportunities: Search for current marketing opportunities or just enter your job preferences and your e-mail address, and we'll send you any new jobs that match your choices each week. Free