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Marketing is comprised of a variety of different areas and functions. Marketing professionals create, manage, analyze and promote brands and products.
Do not underestimate how important quantitative and analytical skills are to a career in marketing. According to Doug Bean, COO at Eric Mower and Associates, "Cost accounting is valuable to any marketing student."
Of course some areas of marketing are more quantitative than others. See the flowchart below to understand the most and least quantitative marketing areas.
To learn more about the Marketing concentrations and courses included within the concentration, please refer to the academic curriculum.
Consumer Products Companies
See the 10 companies that control almost everything you buy.
Consumer Products Companies (local)
Advertising Companies (local)
Marketing Research Companies
Brand Management Companies
Marketing Associations and Professional Organizations
Marketing Job Search Resources
In addition to the two UB career management systems BizLink and BullsEye, use the following resources to find marketing opportunities:
- Bureau of Labor Statistics- Occupational Outlook Handbook: Search by job function or industry and find information on average salaries, work environment, job outlook and more
- Careers-In-Marketing: This site is designed to help you find a rewarding and interesting job in the world of marketing
- Job-Hunt.org: This site is an extremely large Guide to Online Career and Job Hunting Resources with a list dedicated to marketing and sales
- Indeed.com: Search for jobs in one place access thousands of websites, including job listings from major job boards, newspapers, associations and company sites. Search by keyword and location
- MarketingJobs.com: Search for jobs, post your résumé, look through the employer profiles or check out the salary survey
- NationJob - Marketing Opportunities: Search for current marketing opportunities or just enter your job preferences and your e-mail address, and we'll send you any new jobs that match your choices each week. Free