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Marketing is comprised of a variety of different areas and functions. Marketing professionals create, manage, analyze and promote brands and products.

Do not underestimate how important quantitative and analytical skills are to a career in marketing. According to Doug Bean, COO at Eric Mower and Associates, "Cost accounting is valuable to any marketing student."

Of course some areas of marketing are more quantitative than others. See the flowchart below to understand the most and least quantitative marketing areas.


To learn more about the Marketing concentrations and courses included within the concentration, please refer to the academic curriculum.

Marketing Companies 

Consumer Products Companies

See the 10 companies that control almost everything you buy. 

Consumer Products Companies (local)

Advertising Companies (local)

Marketing Research Companies

Brand Management Companies

Marketing Associations and Professional Organizations

Marketing Magazines

Marketing Job Search Resources

In addition to the two UB career management systems BizLink and BullsEye, use the following resources to find marketing opportunities: