What is marketing to you? This is a question you need to ask yourself if you want to have a career in marketing. How you answer that question will impact how you plan your marketing career path. Do you focus on the promotion and selling of a product? Do you focus on understanding the consumers' behavior? Do you want to work in the digital world of ecommerce?
Marketing is comprised of a variety of different areas and functions. Marketing professionals create, manage, analyze and promote brands and products.
Do not underestimate how important quantitative and analytical skills are to a career in marketing. According to Doug Bean, COO at Eric Mower and Associates, "Cost accounting is valuable to any marketing student." Of course some areas of marketing are more quantitative than others. See the flowchart above and read job descriptions to better understand the most and least quantitative marketing areas.
The functions mentioned above can be broken down into smaller categories. Below are a list of some common marketing keywords that are part of common job titles. These are entry points into the different functions and almost all can have a descriptor, such as Analyst, Assistant, Associate, Coordinator, Junior, Manager, Specialist either before or after the keyword below. For example, you could look for an entry-level job as an Account Coordinator, Account Executive, Account Manager, Junior Account Executive or Assistant Account Executive. So if you are interested in a job in account management, you should review all of these job titles when searching for jobs.
Pair the words below with the following descriptors to see full job titles: Analyst, Assistant, Associate, Coordinator, Junior, Manager and Specialist.
Consumer Products Companies
See the 10 companies that control almost everything you buy.
Consumer Products Companies (local)
Advertising Companies (local)
Marketing Research Companies
Brand Management Companies
To learn more about the Marketing concentrations and courses included within the concentration, please refer to the academic curriculum.