Kao, Lin awarded for paper on brand equity in electronic banking

By Kevin Manne

BUFFALO, N.Y. -- A doctoral candidate and a professor from the University at Buffalo School of Management have been tapped by the Decision Sciences Institute (DSI) to receive the Best Interdisciplinary Paper Award for the paper, “Managing Brand Equity in E-Banking: A Simultaneous Equation System Approach.”

Ta-Wei (Daniel) Kao, doctoral candidate, and Winston Lin, professor of operations management and strategy, along with paper co-author Hsin-Hsin Chang of National Cheng Kung University in Taiwan, will receive the award during the President’s Luncheon at the DSI annual meeting Nov. 19 in Baltimore.

The DSI is a professional organization of academicians and practitioners interested in the application of quantitative and behavioral methods to the problems of society.

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school also has been ranked by Bloomberg Businessweek, the Financial Times, Forbes and U.S. News and World Report for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit mgt.buffalo.edu.

The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system that is its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.