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Social Media Tips and Guidelines

Social Media at the University at Buffalo School of Management

Social media“Social media” refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media are produced in static form, and read or studied by recipients. Social media turns recipients into participants, enabling them to comment on, and contribute to, content almost instantaneously. Examples of social media: blogs, Facebook, Twitter, YouTube.

You can use social media at the UB School of Management via one of the school’s many existing social media sites, or you can create your own site. Sites can include:

You may wish to consider a program, class or affinity presence if:

Creating your own program, class, or affinity presence carries special responsibilities. Doing so means:

UB School of Management presences on social media sites are considered to be an extension of the website, and most guidelines that apply to the website (such as brand and identity guidelines) will also apply to your social media site.

Student Clubs/Organizations: The advisor(s) of any student club/organization must have administrative access to their club’s social media account(s), with authority to review, monitor and, if necessary, change content.

To ensure continuity of the School of Management’s online identity, if you are exploring the creation of your own office or administrative department presence on a social media site, please contact School of Management communications staff. They can help you:

SOCIAL MEDIA CONTENT TIPS

When you use social media on behalf of the UB School of Management, or in your role as a member of the UB community, keep these tips in mind.

Be Interesting
 

Some suggestions:

Devote the Right Amount of Time to Social Media
 

If you plan to use social media to convey information or commentary about your university activities:

Disclose Your Role
 

When posting or commenting online, be sure to:

Be Honest
 

Nothing gains you notice in social media more than honesty - or dishonesty. So:

If someone accuses you of posting something improper (such as their copyrighted material, or a defamatory or inappropriate comment), be sure to notify School of Management communications staff immediately.

Respect Your Audience
 

The public in general, and UB School of Management faculty, staff, and students, reflect a diverse set of customs, values, and points of view. So:

Respect Copyright and Trademark Laws
 

Today’s copyright laws were created with “old” media in mind. Copyright law as it relates to online media is still emerging. So follow some general rules of thumb:

Stay Safe
 

Adhere to spelling and grammatical rules
 

Don’t Commercialize
 

Don’t:

Don’t Engage in Controversy or Crisis Communication
 

Refer controversial inquiries or posts to School of Management communications staff.

Don’t Make Comments to the News Media
 

Reporters, editors, commentators, and bloggers follow social media closely. If you’re contacted by a member of the news media, refer the inquiry to School of Management communications staff. This includes any request for comment from a blog or website. Communications staff will advise you whether you should respond directly, or whether the school should issue a response or statement.

Don’t Engage in Political Activity
 

The University at Buffalo is a public organization, and we are generally prohibited from engaging in political or partisan discourse. When posting content in connection with the university and/or using university hardware, software, or networks, avoid:

Don’t Tell Secrets
 

It's perfectly acceptable to talk about your work or unviersity activities, and have a dialog with others, but it's not okay to publish confidential information. Confidential information includes things such as private student, staff or faculty information, grades or records.

Be mindful of posting information that you would not want the public to see. Google has a long memory.