Photographs are a powerful tool to help tell the University at Buffalo School of Management’s story.
By properly framing, lighting and composing your photos, you can capture our exciting events and accomplishments, interesting alumni and talented students, and share their stories with your audience. Readers are more likely to read and engage with content that features great photos, and journalists are more likely to cover news with a high-quality image.
Whether you’re snapping a few shots at a competition, telling the story of an experiential learning trip abroad or hiring a freelancer to cover an event, follow these guidelines to ensure your photos are high quality, dynamic and follow UB and School of Management brand standards.
Rule of Thirds
If you divide the frame into thirds vertically and horizontally, place the focal point along one of the lines for the most visually interesting composition.
Capture many options for framing and focus to tell a full story and build our photo library. Take wide, medium and close-up shots. Use selective focus (zero in on one part of the image) and full focus. Capture candid, natural moments, as well as posed pictures.
Use bright, natural light or subtle in-studio lighting. Make sure your subjects aren’t squinting into the sun or standing in shadow.
Establish the setting for your audience. Pose subjects in front of an distinctive background, rather than a blank wall. Highlight iconic, authentic locations in your photos.
For more UB photo guidelines, particularly for professional photographers, visit the UB Brand website.
Avoid the cliché “big check” photo, and instead take photos that showcase the winners and their personalities or the company/idea for which they won, if applicable. If you must use a big check, capture it in an interesting way.
A group arranged in a straight line, with their hands at their sides or crossed in front, isn’t very interesting. Vary your subjects’ poses and place them on different levels using stairs or furniture. Be sure everyone can be seen and the group is close enough together so the picture doesn’t feel awkward.
Take engaging, authentic images that capture the action from a variety of angles and depths. Photos must be in focus, and the subject should be clear. “Candids” can be staged, but avoid clichés like the “grip and grin,” below.
Building a brand and maintaining a consistent visual identity is a complex and collaborative process.
If you have questions, contact the Communications team at firstname.lastname@example.org.