As a marketing major in the Management PhD program, you will receive specialized training in behavioral, quantitative and marketing strategy domains, giving you the ability to create new knowledge in marketing.
Some of examples of the types of questions you will investigate include:
You will work with marketing faculty members who are committed scholars, nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition to the above, our marketing faculty:
Our marketing graduates accept faculty positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. Recent graduates have accepted tenure-track positions at the following institutions:
The School of Management's Marketing Department seeks applicants with strong quantitative and verbal skills who have completed or are completing bachelor's or master's degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business.
Although not a requirement, knowledge/experience in database management (e.g. Oracle/SQL), experimental research and/or survey methodology may prove useful for conducting research and enabling future success in the doctoral program.
All admitted students will receive a full tuition waiver and a graduate assistantship/stipend for four years, subject to satisfactory performance. Fifth year support through teaching assignments is usually provided in most cases.
Qualified students may be interviewed as part of the admission process.