As a marketing major in the Management PhD program, you will receive specialized training in behavioral, quantitative and marketing strategy domains, giving you the ability to create new knowledge in marketing.
Some of examples of the types of questions you will investigate include:
You will work with marketing faculty members who are committed scholars, nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition to the above, our marketing faculty:
The Center for Relationship Marketing (CRM) at the UB School of Management was formed to take advantage of the latest advancements in computer and information technology, database systems and the Internet to enhance the profitability of enterprises. The center houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. The database is updated periodically to keep data current. Marketing faculty and students are provided access to this valuable data for their research purposes. Several recent student dissertations have emanated from the data made available by the CRM. Moreover, backed by these findings, faculty and students gain access to front-line managers and provide valuable input into relevant managerial problems.
To facilitate behavioral research, we have a state-of-the-art behavioral lab complete with 12 workstations, containing MediaLab software, and access to Qualtrics software for conducting online surveys.
Several leading research rankings (e.g., UT-Dallas Business School Research Rankings) rate our faculty as among the most productive, nationwide, in the creation of real-world research (in spite of our relatively small faculty size). Faculty research interests include:
Our marketing graduates accept faculty positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. Recent graduates have accepted tenure-track positions at the following institutions:
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The School of Management's Marketing Department seeks applicants with strong quantitative and verbal skills who have completed or are completing bachelor's or master's degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business.
Although not a requirement, knowledge/experience in database management (e.g. Oracle/SQL), experimental research and/or survey methodology may prove useful for conducting research and enabling future success in the doctoral program.
All admitted students will receive a full tuition waiver and a graduate assistantship/stipend for four years, subject to satisfactory performance. Fifth year support through teaching assignments is usually provided in most cases.
Qualified students may be interviewed as part of the admission process.