Marketing Management Concentration

Marketing touches all of us every day and is a key factor in business success.

The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.

Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.

Concentration Requirements

Loading...

Loading...

Complete any two of the following:

MGM 656LEC Product Design & Marketing

The first part of this course focuses on interaction among design, engineering, manufacturing, and marketing to develop successful new products in a short period of time in both traditional and electronic markets. The second half emphasizes issues dealing with the management of product offerings. It uses a combination of lectures, cases, and projects to help students gain mastery of the subject matter.

Credits: 3.00
Semesters offered: Spring 2018


Spring 2018 (01/29/2018 - 05/11/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
23428 S2M LEC MW 9:30 - 10:50 a.m. Alfiero 103 Talukdar, Debabrata
19917 S1M LEC MW 12:30 - 1:50 p.m. Bell 337 Talukdar, Debabrata

MGM 659LEC Marketing Planning

This course deals with the development and application of marketing strategy. The major pedagogical vehicle is MARKSTRAT 3 ¿ a competitive marketing game. Students manage a company in direct competition with other student teams in a highly dynamic environment.

Credits: 3.00
Semesters offered: Spring 2018


Spring 2018 (01/29/2018 - 05/11/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
20682 S1M LEC W 3:30 - 6:10 p.m. Norton 209 Lindsey, Charles Daniel

MGM 670LEC Advertising & Promotion

The purpose of this course is to acquaint students with the best available approaches to managerial decision making in developing an integrated communication strategy involving advertising, promotions, and publicity. Recent analytical approaches will be stressed and the course will show inter-relatedness between these decision areas.

Credits: 3.00
Semesters offered: Fall 2017
Pre-Requisite: MGM 615


Fall 2017 (08/28/2017 - 12/08/2017)

Reg. Num. Section Type Topic Days Time Location Instructor
20034 F1M LEC MW 12:30 - 1:50 p.m. Alfiero 103 Lakshmanan, Arun

MGM 683LEC International Marketing

The objective of this course is to develop familiarity with the problems and perspectives of marketing across national boundaries and to gain knowledge of tools and approaches to make international marketing decisions. The influence of e-commerce on international marketing problems such as gray channel and price coordination is also analyzed.

Credits: 3.00
Semesters offered:


MGM 671LEC Data Analysis for Marketing

Credits: 3.00
Semesters offered:
Pre-Requisite: MGM 615


 • MGM 664 Marketing Practicum (does not fulfill the internship requirement)

Marketing Internships

Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

  • Fisher-Price
  • Rich Products
  • Perry’s Ice Cream
  • Pepsi Bottling Group
  • Invitrogen
  • Unifrax Corp.
  • Praxair Inc.
  • Cello Pack Corp.

Student Organizations

American Marketing Association (AMA)
AMA provides opportunities for students to interact with marketing practitioners. Our chapter organizes visits to marketing organizations and presentations by speakers about marketing applications in their fields, participates in marketing research and data collection projects, and provides job counseling to members.

Pi Sigma Epsilon
Pi Sigma Epsilon is a professional sales and marketing fraternity. The School of Management's Omicron chapter provides social and experiential learning programs to help members expand their marketing backgrounds in preparation for today's business world.