Potential areas of responsibility and breakdown of tasks include the following:
Marketing Research
- Establish market research library, standardize market research format
- Prepare database for advertising responses, generation of response letters and follow-up lists for sales force
- Acquire and examine qualitative and quantitative data to improve decision making
- Consolidate data into active computer program to track and report projects
- Analyze basic lines of product flow in the distributor market
- Determine profitable market niches
- Research and analyze competitors
- Analyze import/export market
- Define product properties vs. potential sales volume, price elasticity, market trends
- Develop comparative statistics with other geographic locations
- Prepare and participate in focus groups, in-depth interviewing and questionnaire design
- Develop customer profiles for different market segments
- Formulate marketing planning and strategy
- Development of a marketing plan, both short and long term
- Develop plan for introducing new product: packaging, labels, press releases, product literature, product proxies
- Provide support to upper management in the formulation of corporate strategy and the integration of marketing with other corporate functions
Advertising
- Develop advertising campaign
- Attend internal meetings with account executives, creative, media and production departments
- Actively participate in client meetings, television shoots and radio recordings
- Write materials for print media
- Develop press releases including television and radio spots
- Deliver and discuss layout, mechanics and copy with clients
- Perform general promotion and public relations duties
- Develop and implement major trade show
- Coordinate promotional events, merchandising displays, sales aids, customer and distributor premium programs
- Review and improve current sales literature, design new literature that is appropriate for current marketing strategies
- Establish a public relations network
- Plan for the promotion of a fund raising event
- Develop a strategy for community outreach
Sales
- Organize a sales presentation, demonstrate products
- Assist in the development of a retail distribution network
- Generate leads through cold calling
- Perform monitoring and auditing functions
- Analyze customer feedback, draw market conclusions and present them to management for implementation
- Calculate item movement to determine reorder points; develop plan-o-grams
- Evaluate sales information to determine department penetration
- Assist in refinement of a telemarketing system
- Perform field tests for new products
- Analyze response rate to print advertisements
