Photographs are a powerful tool to help tell the University at Buffalo School of Management’s story.
By properly framing, lighting and composing your photos, you can capture our exciting events and accomplishments, interesting alumni and talented students, and share their stories with your audience. Readers are more likely to read and engage with content that features great photos, and journalists are more likely to cover news with a high-quality image.
Whether you’re snapping a few shots at a competition, telling the story of an experiential learning trip abroad or hiring a freelancer to cover an event, follow these guidelines to ensure your photos are high quality, dynamic and follow UB and School of Management brand standards.
For more UB photo guidelines, particularly for professional photographers, visit the UB brand website.
Avoid the cliché “big check” photo, and instead take photos that showcase the winners and their personalities or the company/idea for which they won, if applicable. If you must use a big check, capture it in an interesting way.
A group arranged in a straight line, with their hands at their sides or crossed in front, isn’t very interesting. Vary your subjects’ poses and place them on different levels using stairs or furniture. Be sure everyone can be seen and the group is close enough together so the picture doesn’t feel awkward.
Take engaging, authentic images that capture the action from a variety of angles and depths. Photos must be in focus, and the subject should be clear. “Candids” can be staged, but avoid clichés like the “grip and grin,” below.
Building a brand and maintaining a consistent visual identity is a collaborative and complex process.
If you have questions, contact the Communications team at firstname.lastname@example.org.