PhD, Marketing, Purdue University
MS, Statistics, Purdue University
MBA, International Business, IIFT, India
BE, Chemical Engineering, BITS (Pilani), India
Research Areas: (Substantive) Social and Digital Media, Multichannel Marketing, Big Data Issues, Health/Health Care Marketing, New Products and Branding, Topics in Retailing
(Methodological) Consumer Learning/Structural Models, Spatial Models, Applied Bayesian Techniques
Hariharan, Vijay, Ram Bezawada and Debabrata Talukdar (2013), “Aggregate Impacts of Different Brand Development Strategies”, Management Science, Forthcoming.
Ramkumar, Rishika, Ashish Kumar, Ramkumar Janakiraman and Ram Bezawada (2013), “The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability,” (Equal Contribution), Information Systems Research, 24 (1), March, 108-127.
Bezawada, Ram and Koen Pauwels (2013), “What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance,” Journal of Marketing, 77 (1), January, 31-51.
Sridhar, Karthik, Ram Bezawada and Minakshi Trivedi (2012), “Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets,” Marketing Science, 31 (4), July/August, 668-688.
Bezawada, Ram, S. Balachander, Venkatesh Shankar and P.K. Kannan (2009), “Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights, Journal of Marketing, 73(3), May, 99–117.