Pianpian Kong

Assistant Professor
Marketing Department

Education

PhD, Simon Business School, University of Rochester
MS, Simon Business School, University of Rochester
BS, Shanghai University of Finance and Economics

Research Interests

  • Platform and tied-good markets
  • Vertical relationships and spatial competition in retail industry
  • Structural modeling
  • Empirical industrial organization

Teaching Interests

  • Marketing research

Working Papers

“Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel” with Paul Ellickson and Mitchell Lovett (last update 9/2017)

“Putting the Horses Before the Cart: Harnessing the Power of Partner Brands” with Paul Ellickson and Mitchell Lovett (last update 6/2017)

“Strategic Incentives in Co-locating Differentiated Retail Outlets: Evidence from Walmart and Sam’s Club” (last update 3/2017)

Awards, Grants and Honors

  • INFORMS Marketing Science Doctoral Consortium Fellow, 2015
  • Research Conference Grant, University of Rochester, 2015
  • AMA-Sheth Doctoral Consortium Fellow, Northwestern University, 2014

Professional Affiliations

  • American Marketing Association