Introduction to Social Media: Optimization and Metrics

Individual using multiple forms of social media on a cell phone and laptop.

Self-paced, 10-week online program
June 7 - August 15, 2021
Cost: $720

Social media has become an integral part of a firm’s overall marketing strategy. From platform selection to content generation and ad buying, social media management quickly becomes a complex process to oversee, with many different decisions to make regarding the allocation of a firm’s resources.  

Introduction to Social Media: Optimization and Metrics is a certificate program and is non-credit-bearing. There are no degree requirements for the program.