Bachelor of Science in Business Administration

Data Analytics Concentration

The data analytics concentration will arm you with a high-demand skill set—the ability to analyze, manipulate and draw inferences from large data sets. This rising discipline requires practitioners with know-how that cuts across core business disciplines and well-developed critical thinking and communication skills, which are deeply informed by context.

The data analytics concentration must be coupled with a primary concentration within the business administration major. The primary concentrations are:

  • Financial analysis
  • Human resources management
  • Management information systems
  • Marketing
  • Operations and supply chain management

You receive both the theoretical and practical knowledge essential to applying advanced business data analytics methods and models to a diverse set of business topics and challenges across these functional concentrations in our program.