"The marketing major in the Management PhD program provides you with an excellent opportunity to work alongside world-class faculty members focusing on either behavioral or quantitative approaches to the study of marketing. We provide you with the skillset needed to create state-of-the-art research leading to publication in such top-tier marketing journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science. We also mentor you in teaching skills and provide you with teaching opportunities so you will be well-prepared for the job market."
Alan Dick, PhD
Professor and Chair