Reaching Others University at Buffalo - The State University of New York
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As a marketing major in the Management PhD program, you will receive specialized training in behavioral, quantitative and marketing strategy domains, giving you the ability to create new knowledge in marketing.

Some of examples of the types of questions you will investigate include:

  • What is the optimal price to charge for a product?
  • What is the most effective way to control the flow of products between the firm, its suppliers and its customers?
  • How does product labeling influence purchase?
  • How do consumers react to different marketing stimuli such as price, advertising content, display etc.?
  • How do consumers learn to use new and complex products? How does their learning translate to marketplace behavior?
  • How does social media usage influence consumer behavior and/or firm strategy?

Work Alongside Renowned Researchers

You will work with marketing faculty members who are committed scholars, nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition to the above, our marketing faculty:

  • Publish in top journals in marketing, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Additionally, they publish in top business and related journals such as Management Science, Psychometrika and Information Systems Research. Our graduates are rigorously trained and are expected to be able to publish in such journals upon graduation.
  • Collaborate and work closely with their students leading to publications in the top journals in marketing
  • Perform leading research through the School of Management's Center for Relationship Marketing
  • Have international experience
  • Interact closely with area business professionals

Center for Relationship Marketing

The Center for Relationship Marketing (CRM) at the UB School of Management was formed to take advantage of the latest advancements in computer and information technology, database systems and the Internet to enhance the profitability of enterprises. The center houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. The database is updated periodically to keep data current. Marketing faculty and students are provided access to this valuable data for their research purposes. Several recent student dissertations have emanated from the data made available by the CRM. Moreover, backed by these findings, faculty and students gain access to front-line managers and provide valuable input into relevant managerial problems.

To facilitate behavioral research, we have a state-of-the-art behavioral lab complete with 12 workstations, containing MediaLab software, and access to Qualtrics software for conducting online surveys.

Several leading research rankings (e.g., UT-Dallas Business School Research Rankings) rate our faculty as among the most productive, nationwide, in the creation of real-world research (in spite of our relatively small faculty size). Faculty research interests include:

  • Social and digital media marketing
  • Health and health care marketing
  • Multichannel marketing
  • Public policy issues

 

  • Retailing issues
  • Consumer learning and memory
  • Product usage, social media, charitable giving
  • Framing and information processing
  • Consumer loyalty and branding

Land a Position at a Leading University

Our marketing graduates accept faculty positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. Recent graduates have accepted tenure-track positions at the following institutions:

  • University of Rochester
  • University of Wisconsin, Milwaukee
  • Baruch College (CUNY)
  • Syracuse University
  • Erasmus University, Netherlands
  • Monash University, Australia
  • Helsinki School of Economics, Finland

Canadiate Qualifications

The School of Management's Marketing Department seeks applicants with strong quantitative and verbal skills who have completed or are completing bachelor's or master's degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business.

Although not a requirement, knowledge/experience in database management (e.g. Oracle/SQL), experimental research and/or survey methodology may prove useful for conducting research and enabling future success in the doctoral program.

All admitted students will receive a full tuition waiver and a graduate assistantship/stipend for four years, subject to satisfactory performance. Fifth year support through teaching assignments is usually provided in most cases.

Qualified students may be interviewed as part of the admission process.

For more information about the particular research efforts of our marketing faculty, visit our faculty profiles. If you wish to speak to a faculty member directly, contact Ram Bezawada,PhD, associate professor of marketing.

For degree requirements, consult the PhD handbook.