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Marketing Management Concentration

Marketing touches all of us every day and is a key factor in business success.

The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.

Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.

Concentration Requirements

In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.

First Year

  • Fall Semester
    • MBA Core - 15 credits
  • Spring Semester
    • MBA Core - 10 credits
    • MGM 667 Marketing Research* - 3 credits
    • Elective - 3 credits

Second Year

  • Fall Semester
    • MGM 651 Consumer Behavior* - 3 credits
    • Marketing elective from list below* - 3 credits
    • Electives and/or internship - 9 credits
  • Spring Semester
    • MGO 642 Integration of Business Functions - 1 credit
    • MGO 644 Business Practice - 1 credit
    • Marketing elective from list below* - 3 credits
    • Electives - 9 credits

*Marketing Elective List
Complete any two of the following:

MGM 656 Design, Manufacturing and Marketing of Products
MGM 659 Market Planning
MGM 664 Marketing Practicum (does not fulfill the internship requirement)
MGM 670 Advertising and Promotion
MGM 671 Data Analysis Systems for Marketing Decisions
MGM 683 International Marketing

*Concentration requirement

Marketing Internships

Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

  • Fisher-Price
  • Rich Products
  • Perry’s Ice Cream
  • Pepsi Bottling Group
  • Invitrogen
  • Unifrax Corp.
  • Praxair Inc.
  • Cello Pack Corp.

Student Organizations

American Marketing Association (AMA)
AMA provides opportunities for students to interact with marketing practitioners. Our chapter organizes visits to marketing organizations and presentations by speakers about marketing applications in their fields, participates in marketing research and data collection projects, and provides job counseling to members.

Pi Sigma Epsilon
Pi Sigma Epsilon is a professional sales and marketing fraternity. The School of Management's Omicron chapter provides social and experiential learning programs to help members expand their marketing backgrounds in preparation for today's business world.