Marketing Management Concentration

Marketing touches all of us every day and is a key factor in business success.

The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.

Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.

Concentration Requirements

View/search courses and descriptions.

In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.

Fall Semester

 • MBA Core – 15 credits

Spring Semester

MGM 667LEC Marketing Research

Methods and functions of research in marketing management. Attention given to problems of conceptualization, implementation, and evaluation of research designs and to techniques of analysis of research data.

Credits: 3.00
Semesters offered: Spring 2018

Spring 2018 (01/29/2018 - 05/11/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
11552 S1M LEC TR 2 - 3:20 p.m. Norton 209 Goswami, Indranil

MGM 667 is a concentration requirement.
 • MBA Core – 10 credits
 • MBA Electives – 3 credits



Marketing Internships

Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

  • Fisher-Price
  • Rich Products
  • Perry’s Ice Cream
  • Pepsi Bottling Group
  • Invitrogen
  • Unifrax Corp.
  • Praxair Inc.
  • Cello Pack Corp.

Student Organizations

American Marketing Association (AMA)
AMA provides opportunities for students to interact with marketing practitioners. Our chapter organizes visits to marketing organizations and presentations by speakers about marketing applications in their fields, participates in marketing research and data collection projects, and provides job counseling to members.

Pi Sigma Epsilon
Pi Sigma Epsilon is a professional sales and marketing fraternity. The School of Management's Omicron chapter provides social and experiential learning programs to help members expand their marketing backgrounds in preparation for today's business world.