Marketing

The functions mentioned above can be broken down into smaller categories. Below are a list of some common marketing keywords that are part of common job titles. These are entry points into the different functions and almost all can have a descriptor, such as Analyst, Assistant, Associate, Coordinator, Junior, Manager, Specialist either before or after the keyword below. For example, you could look for an entry-level job as an Account Coordinator, Account Executive, Account Manager, Junior Account Executive or Assistant Account Executive. So if you are interested in a job in account management, you should review all of these job titles when searching for jobs.

Pair the words below with the following descriptors to see full job titles: Analyst, Assistant, Associate, Coordinator, Junior, Manager and Specialist.

• Advertising Club of Buffalo (local)
• American Association of Advertising Agencies (national): National trade association that represents the advertising industry in the United States
• American Marketing Association (national): The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers Search for a marketing job on AMA's website
• American Marketing Association - University at Buffalo Chapter (student chapter)
• Buffalo Niagara Sales and Marketing Executives (local): This is a professional association of sales and marketing leaders in the Buffalo Niagara region
• Pi Sigma Epsilon - University at Buffalo Chapter (student chapter): This organization is a sales and marketing fraternity which works to develop the next generation of sales and marketing executives
• Product Development and Management Association (national): A community of innovators who create the wellspring for new knowledge for how to create new marketplace value. The Association lives in more than 50 countries and works in enterprises ranging from global corporations to new Web 2.0 "start-ups" spanning across more than 17 industries. The PDMA community is woven from a fabric of practicing professionals, academic researchers, professors and students and those service providers that support corporations with their innovation and product development expertise.
• Public Relations Society of America (PRSA) (national) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. 
• Public Relations Student Society of America (PRSSA) (student chapter): A UB Student Association club for those interested in public relations, advertising and marketing. The club brings real-world experience to students and will feature panelists, networking, and an opportunity to find out more about the PR and marketing world. 
• Public Relations Society of America - Buffalo Niagara Chapter (local chapter)
• Sales and Marketing Executives International (national): Do some research or look for a job
  
• Social Media Club of Buffalo

Some jobs in marketing could request additional skills and certifications. These may be specialties beyond your degree's curriculum. There are costs associated with these certifications, so do your research to better understand what employers really want. Are they just requesting it as a preferred qualification, or is it required? And also research what your competition looks like. If everyone who is applying has the same skills it's difficult to differentiate yourself. Would an additional certification help to differentiate you?

These are just a sample of certifications available through various vendors.

• Social Media Strategist Certification through the National Institute for Social Media (NISM)
• SEO Certified Professional
• Hootsuite Certified Professional
• HubSpot InBound Certified
• Google Analytics Certified
• Google AdWords Certified
• Online Marketing Certified Professional (OMCP) (requires work experience and courses)

• Advertising Age
• AdWeek
• AMA Specialized Magazines (Management, Research, Health Services)
• Event Marketer Magazine
• Promo Magazine
• Sales and Marketing Management Magazine

In addition to the two UB career management systems BizLink and BullsEye, use the following resources to find marketing opportunities:

• Bureau of Labor Statistics- Occupational Outlook Handbook: Search by job function or industry and find information on average salaries, work environment, job outlook and more
• Careers-In-Marketing: This site helps you find a rewarding and interesting job in the world of marketing
• Job-Hunt.org: This site is an extremely large Guide to Online Career and Job Hunting Resources with a list dedicated to marketing and sales
• Indeed.com: Search for jobs in one place access thousands of websites, including job listings from major job boards, newspapers, associations and company sites. Search by keyword and location
• MarketingJobs.com: Search for jobs, post your résumé, look through the employer profiles or check out the salary survey
• NationJob - Marketing Opportunities: Search for current marketing opportunities or just enter your job preferences and your email address, and we'll send you any new jobs that match your choices each week. Free

To learn more about the Marketing concentrations and courses included within the concentration, please refer to the academic curriculum.

• Undergraduate - Marketing Concentration
• MBA - Marketing Management Concentration