Personal Branding

Identify, create and communicate your personal brand.

Today, it's more important than ever to stand out. Learn ways to tell your personal story and communicate your brand to peers, supervisors, potential employers and business contacts.

Personal Branding Resources

Web Resources

  • The Personal Branding Process by Susan Chritton, March 2010, Career Convergence, online journal of the National Career Development Association. This article outlines the major points from William Arruda’s book (available in the CRC Resource Library)
  • Free 15-day personal branding assessment, 360 Reach
  • Dan Schawbel, author of Branding for Gen Y, personal branding blog
  • Catherine Kaputa, author, provides insight into personal branding
  • Quint Careers articles on personal branding
  • Online ID Calculator: Is your online identity helping you build your career? Use this free resource to find out
  • The Brand Called You by Tom Peters. This classic 1997 magazine article began the personal branding conversation

Books Available in the CRC

Visit the CRC Resource Library [PDF] in 308 Alfiero to borrow these titles:

  • The Start-up of You by Reid Hoffman and Ben Casnocha
  • Career Distinction by William Arruda
  • Me 2.0: 4 Steps to Building Your Future by Dan Schawbel
  • You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success by Catherine Kaputa
  • The Brand You: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters
  • Career Warfare: 10 Rules for Building Your Successful Brank on the Business Battlefield by David F. D'Alessandro