School of Management co-sponsors marketing conference in Thailand

By Kevin Manne

BUFFALO, N.Y. — Marketing experts from around the world will gather Jan. 6-8 at the Chulalongkorn Business School in Bangkok, Thailand, for the 2016 Annual Conference of the Emerging Markets Conference Board, co-sponsored by the University at Buffalo School of Management.

Arun Jain, Samuel P. Capen Professor of Marketing Research in the UB School of Management, is a co-chair of the conference.

Guided by the theme, “Creating Innovations for the Emerging Markets: Toward the New Frontier of Marketing,” the conference will bring together marketing scholars and practitioners to determine the most effective ways to reach and engage consumers in emerging markets.

Jain says that emerging markets are important because of their growing impact on global consumption.

“Over the next few decades, household spending from emerging markets could constitute two-thirds of total global household spending, up from the current one-third,” says Jain.