Home > Degree Programs > PhD in Management > Marketing

Marketing


     "The marketing major in the Management PhD program provides 
       you with an excellent opportunity to work alongside world-class
       faculty members focusing on either behavioral or quantitative
       approaches to the study of marketing. We provide you with the
       skillset needed to create state-of-the-art research leading to
       publication in such top-tier marketing journals as the Journal
       of Marketing, Journal of Marketing Research, Journal of Consumer
       Research and Marketing Science. We also mentor you in teaching
       skills and provide you with teaching opportunities so you will be
       well-prepared for the job market."

       Alan Dick
       Professor and Chair
       Marketing Department

As a marketing major in the management doctoral program, you will be trained to become a scholar of marketing.

The program provides training in behavioral, quantitative and marketing strategy domains and gives you the ability to create new knowledge pertaining to marketing.

Some of examples of the types of questions that are investigated include:

The School of Management's Marketing Department seeks applicants with strong quantitative and verbal skills who have completed or are completing bachelor's or master's degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business. All admitted students will receive a full tuition waiver and a graduate assistantship/stipend for four years, subject to satisfactory performance. Fifth year support through teaching assignments is usually provided in most cases. Qualified students may be interviewed as part of the admission process. Although not a requirement, knowledge/experience in database management (e.g., Oracle/SQL), experimental research and/or survey methodology may prove useful for conducting research and enabling future success in the doctoral program.

Work Alongside Leading Researchers

You will work with marketing faculty members who are committed scholars, nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition to the above, our marketing faculty:

Center for Relationship Marketing

The Center for Relationship Marketing (CRM) at the UB School of Management was formed to take advantage of the latest advancements in computer and information technology, database systems and the Internet to enhance the profitability of enterprises. The center houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. The database is updated periodically to keep data current. Marketing faculty and students are provided access to this valuable data for their research purposes. Several recent student dissertations have emanated from the data made available by the CRM. Moreover, backed by these findings, faculty and students gain access to front-line managers and provide valuable input into relevant managerial problems.

To facilitate behavioral research, we have a state-of-the-art behavioral lab complete with 12 workstations, containing MediaLab software, and access to Qualtrics software for conducting online surveys.

Several leading research rankings (e.g., UT-Dallas Business School Research Rankings) rate our faculty as among the most productive, nationwide, in the creation of real-world research (in spite of our relatively small faculty size). Faculty research interests include:

  • Social and digital media marketing
  • Health and health care marketing
  • Multichannel marketing
  • Public policy issues
  • Retailing issues
  • Consumer learning and memory
  • Product usage, social media, charitable giving
  • Framing and information processing
  • Consumer loyalty and branding

Land a Position at a Leading University

Our marketing graduates accept faculty positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. Recent graduates have accepted tenure-track positions at the following institutions:

  • University of Rochester
  • University of Wisconsin, Milwaukee
  • Baruch College (CUNY)
  • Syracuse University
  • Erasmus University, Netherlands
  • Monash University, Australia
  • Helsinki School of Economics, Finland
For more information about the particular research efforts of our marketing faculty, visit our faculty profiles. If you wish to speak to a faculty member directly, you may do so by contacting Ram Bezawada, PhD.

For degree requirements please consult the latest PhD handbook.

Contact Us

Graduate Programs Office
School of Management
University at Buffalo
203 Alfiero Center
Buffalo, NY 14260-4010

Tel:  716-645-3204
Fax: 716-645-2341
Email

Apply Now
Request Information