The marketing department at the University at Buffalo seeks applicants with strong quantitative and verbal skills who have completed or are completing BS or MS degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business for admission to the PhD program in marketing. All admitted students will receive a full tuition waiver and a graduate assistantship/stipend for four years, subject to satisfactory performance. Fifth year support through teaching assignments is usually provided in most cases. Qualified students may be interviewed as part of the admission process. Please go to the ‘Admissions’ tab to apply to the program.
The PhD marketing major deals with training students to become scholars of marketing. The program relies on basic training in behavioral, quantitative and marketing strategy domains and seeks to teach students the ability to create new knowledge pertaining to marketing.
Some of examples of the types of questions that are investigated include:
NOTE: For incoming students, although not a requirement, knowledge/experience in database management (e.g., Oracle/SQL), experimental research and/or survey methodology may prove useful for conducting research and enabling future success in the doctoral program.
Our marketing faculty members are committed scholars who are nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition to the above, the faculty at marketing department:
The Center for Relationship Marketing (CRM) at the UB School of Management was formed to take advantage of the latest advancements in computer and information technology, database systems and the Internet to enhance the profitability of enterprises. Data gathered by the center is stored as a very rich database which is made available to approved academic researchers. The Center houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. Moreover, the database is updated periodically and is very current. Faculty and students of the marketing department are provided access to this valuable data for their research purposes. Several recent student dissertations have emanated from the data made available by the CRM. Moreover, backed by these findings, faculty and students gain access to front line managers and provide valuable input into relevant managerial problems.
To facilitate behavioral research we have a state of the art behavioral lab complete with 12 workstations, containing MediaLab software, and access to Qualtrics software for conducting online surveys.
Several leading research rankings (e.g., UT-Dallas Business School Research Rankings) rate our faculty as among the most productive nationwide in the creation of real-world research (in spite of our relatively smaller faculty size). Faculty research interests include:
Our marketing graduates accept faculty positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. In recent times, our graduates have accepted tenure-track positions at:
For more information about the particular research efforts of our marketing faculty, visit our Faculty Web pages. If you wish to speak to a faculty member directly, you may do so by contacting Professor Ram Bezawada.
For degree requirements please consult the latest PhD handbook by following the Handbook link in the left navigation frame.
Graduate Programs Office
School of Management
University at Buffalo
203 Alfiero Center
Buffalo, NY 14260-4010