Marketing

The marketing department at the University at Buffalo seeks applicants with strong quantitative and verbal skills who have completed or are completing BS or MS degrees in relevant fields such as statistics, economics, engineering, computer science, psychology or business for admission to their PhD program in marketing commencing in August 2008. Some background in database management using ORACLE 9i or above will be helpful. All admitted students will receive a full tuition waiver and a graduate assistantship of $15,000+ per annum for four years, subject to satisfactory performance. Qualified students may be interviewed and administered a test as part of the admission process. Please go to the ‘Admissions’ tab to apply to the program.

The PhD marketing major deals with solving managerially relevant problems. It relies on basic training in the behavioral and quantitative domains and seeks to teach students the ability to create new knowledge helpful to marketing managers. Some of examples of the types of questions of interest include:

What is the optimal price to charge for a product?
How does advertising affect sales?
What is the most effective way to control the flow of products between the firm, its suppliers and its customers?
How should a product be positioned in relation to its competitors?

Work Alongside Leading Researchers

Our marketing faculty members are committed scholars who are nationally known for their research achievements. They are actively engaged with their students, often working jointly with them on various research projects. In addition they:

Publish in top journals in accounting, including Journal of Marketing, Journal of Product and Brand Management, Psychology and Marketing, Journal of Retailing and Journal of the Academy of Marketing Science. Our graduates are expected to be able to publish in these journals upon graduation
Perform leading research via the UB Center for Relationship Marketing
Have international experience
Interact closely with area business professionals

The Center for Relationship Marketing at the UB School of Management was formed to take advantage of the latest advancements in computer technology, management information systems and the Internet to enhance the profitability of enterprises. Data gathered by the center are stored in the richest database ever made available to any academic institution in the world—and are subsequently subjected to various levels of analysis. Backed by these findings, faculty and students gain access to front line managers and provide valuable input into relevant managerial problems.

The Academy of Management Journal ranks our faculty as among the most productive nationwide in the creation of real-world research. Faculty research interests in marketing include:

E-commerce
Competitive marketing strategies
Category management
Consumer behavior
Supermarket retailing
International marketing
Marketing of technology

Land a Position at a Leading University

Our marketing graduates accept positions at major universities throughout the U.S. and the world, as well as at leading consulting and research firms. Recent placements include:

Loyola University
Baruch College
Kent State University
University of Wisconsin
University of Rochester

For more information about the particular research efforts of our marketing faculty, visit our Faculty Web pages. If you wish to speak to a faculty member directly, you may do so by contacting Minakshi Trivedi.

For degree requirements please consult the latest PhD handbook by following the Handbook link in the left nagivation frame.