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Marketing Management Concentration

Marketing touches all of us every day of our lives and has become a key factor producing business successes. The Marketing concentration is designed to provide students with the concepts, tools and techniques needed for the analysis, planning, implementation and control of marketing programs. Through a combination of lectures, case discussions, simulations, hands-on projects, executive presentations and exercises, the concentration introduces students to various aspects of the marketing function in an organization.

Objective

This concentration is designed to provide sufficient training for entry-level line and staff jobs in marketing, and provide a broad enough perspective to prepare students for managerial careers.

Description

In addition to the required core and concentration courses, students pursuing this concentration can take electives in special topic seminars in marketing, other marketing electives or independent study in marketing.

Concentration Requirements

FIRST YEAR

SECOND YEAR

*Marketing Elective List
Complete any two of the following:

MGM 656 Design, Manufacturing and Marketing of Products
MGM 659 Market Planning
MGM 664 Marketing Practicum (does not fulfill the internship requirement)
MGM 670 Advertising and Promotion
MGM 671 Data Analysis Systems for Marketing Decisions
MGM 683 International Marketing

*concentration requirement.

Marketing Internships

Marketing Management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

Student Organizations

Department of Marketing Faculty

 

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