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The Department of Marketing in the UB School of Management focuses on marketing research, product and brand management, retail and sales force management, consumer behavior, advertising and promotion.
The undergraduate curriculum is distinguished by its honors program in marketing, designed to help interested students learn and achieve standards of excellence in the marketing field.
MBA students can customize their academic programs by choosing the marketing management option. This option is designed to provide students with concepts, tools and techniques needed for analysis, planning, implementation and control of marketing programs.