Networking no longer begins and ends with career fairs and employer information nights.
Online social networking has become a necessary strategy to help you establish valuable connections in the business world. We are not talking about informal updates regarding your social activities with friends such as on Twitter or Facebook. When executed correctly, social networking presents you as a qualified candidate with an advantage over your competitors.
LinkedIn is the recommended online database that serves as a business-oriented social networking site and boasts more than 85 million users. This network provides a united platform from which to link to companies, executives, alumni and peers. The main purpose of your LinkedIn profile is to build a highly informative and professional online presence.
Facebook has exploded in popularity and is mainly used for socializing with friends or for joining groups to stay updated on issues and events. When you begin a job or internship search, everything you have created online becomes fair game for potential employers. In other words, to keep your reputation professional remove any incriminating photos or posts from your Facebook page. We recommend a separation between professional activities and purely social ones. Therefore, make sure your privacy settings are such that only those individuals to whom you have granted permission will see your details. Keep in mind, however, that no site is entirely foolproof.