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School of Management Color Palette

The official School of Management colors are divided into two sections: primary (blue, white and grey, like the UB palette) and secondary color palettes. The color examples below are rendered in Web colors and are not intended to match printed colors. Do not attempt to match these colors to your monitor or a printout. Please consult a Pantone™ color swatch book for more accurate printed color representations.

Primary Palette

Wherever possible, blue, white and grey should be used to anchor all major communications pieces--creating a strong, immediate association with the UB School of Management. This is especially true for primary external audiences such as MBAs and undergraduates. Because these colors are so critical to the school's visual identity, they should be featured prominently.

Secondary Palette

The School of Management's secondary palette should be used selectively as supporting elements to give the designer more options.