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Logos and Graphics
Logos and Graphics
Because the goal of the visual identity is to promote a consistent visual presence for all departments, centers, programs and offices of the UB School of Management, it is important that all communications prominently display the School of Management logo and that the overall presentation of any School of Management communications conforms to the standards presented here.
In this section you will find guidelines for usage of the various elements of the School of Management visual identity, as well as information specific to various types of applications. These guidelines are intended to complement, not supersede, the University at Buffalo visual identity guidelines. Please consult visual identity section of UB's Communications Toolbox for details. If you have any questions about these guidelines, or would like to request an exception, please contact the School of Management's Communications Office at firstname.lastname@example.org.
General Rules for Using the School of Management Logo
- The logo should be used conspicuously on all school communications except for stationery and business cards, which use the University at Buffalo logo. The School of Management logo should appear on the front cover of printed materials and on the home pages of websites.
- The logotype must never be used without the interlocking UB.
- The logo should not be reduced to less than one-half inch in width.
- Space around the logo should not be less than one-half the width of the logo size you are using.
- When in doubt as to how to use the UB logo, please contact the Office of Communications at email@example.com.
Rules for Use in Print Communications
When creating print publications, adhere to the general guidelines that are outlined in this guide. In addition, keep in mind the following:
- The logo must appear on the front cover of all print publications that represent the School of Mangement and are intended for external audiences.
Rules for Use in Web, Video and Digital Communications
When creating Web, video or digital applications, adhere to the general guidelines that are outlined in this guide. In addition, keep in mind the following:
- The School of Management logo should be displayed as frequently as possible within any electronic application.
- Work with the appropriate size and format of the logo for the medium in which you are working.
- The School of Management colors should be displayed prominently and accurately. See the color conversion chart in the School of Management Color Palette section to ensure accurate representation of school colors.
For the Web
The School of Management logo should appear prominently on the first screen of any website before scrolling.
In video and multimedia applications (e.g., CD-ROM, disk, or PowerPoint presentations), the School of Management name and logo should appear prominently on the splash screen and should be used as a header or icon as appropriate within the application.
What Not to Do
- The logo must not be altered in any way and should always be used in the proportion and configuration shown.
- Reproportioning or rotating the logo within the logo, or including it as part of a larger image, diminishes visual impact and undermines the goal of creating a strong image.
- Other graphics or design elements must not be placed in such a way that they interfere with the prominence of the logo. For example, the logo must never be used as a screen or printed over a photograph, patterned background, or anything else that might obscure its clarity and legibility.
- The "U" and "B" letterforms in the logo must never be used as the letters in a word. For example, uses such as UBuffalo are prohibited.
- No painting, sketch, sculpture, rendering, drawing, or other artistic interpretation or representation of the logo may be undertaken or commissioned. Such renditions distort the proportion and configuration of the logo and detract from the consistent use of the official university colors.
Visual Identity Images and Logos
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