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Logos and Graphics

Because the goal of the visual identity is to promote a consistent visual presence for all departments, centers, programs and offices of the UB School of Management, it is important that all communications prominently display the School of Management logo and that the overall presentation of any School of Management communications conforms to the standards presented here.

In this section you will find guidelines for usage of the various elements of the School of Management visual identity, as well as information specific to various types of applications. These guidelines are intended to complement, not supersede, the University at Buffalo visual identity guidelines. Please consult UB's visual identity website for details. If you have any questions about these guidelines, or would like to request an exception, please contact the School of Management's Communications Office at mgt-pr@buffalo.edu.

General Rules for Using the School of Management Logo

Rules for Use in Print Communications

When creating print publications, adhere to the general guidelines that are outlined in this guide. In addition, keep in mind the following:

Rules for Use in Web, Video and Digital Communications

When creating Web, video or digital applications, adhere to the general guidelines that are outlined in this guide. In addition, keep in mind the following:

For the Web

The School of Management logo should appear prominently on the first screen of any website before scrolling.

For Video/Multimedia

In video and multimedia applications (e.g., CD-ROM, disk, or PowerPoint presentations), the School of Management name and logo should appear prominently on the splash screen and should be used as a header or icon as appropriate within the application.

What Not to Do

Visual Identity Images and Logos

 UB School of Management

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