To reinforce the School of Management's identity as a world-class business school, and as part of the University at Buffalo, it's critical to be consistent in our nomenclature.
Always spell out "University at Buffalo School of Management" on first reference. For subsequent references, use "UB School of Management" or "School of Management," depending on the context and your audience.
Usually, it's not necessary to use the SUNY modifier. However, certain audiences — especially international audiences — may have a connection or positive association with SUNY, making it appropriate to include in those instances.
The names above are the only approved names for the School of Management.
The use of "SOM," "SUNY Buffalo," "UB's School of Management" and other versions are not permitted.
Building a brand and maintaining a consistent visual identity is a collaborative and complex process.
If you have questions, contact the Communications team at firstname.lastname@example.org.