Correct usage of the School of Management logo and images available for download.
Because the goal of the visual identity is to promote a consistent visual presence for all departments, centers, programs and offices in the School of Management, it is important that all communications prominently display the School of Management logo and that the overall presentation of any School of Management communications conforms to the standards presented here.
In this section you will find guidelines for usage of the various elements of the School of Management visual identity, as well as information specific to various types of applications. These guidelines are intended to complement, not supersede, the University at Buffalo visual identity guidelines. Please consult the visual identity section of UB's Communications Toolbox for details.
If you have any questions about these guidelines, or would like to request an exception, contact the School of Management's Communications Office at firstname.lastname@example.org.
When creating print publications, adhere to the general guidelines outlined in this guide. In addition, keep in mind the following:
When creating Web, video or digital applications, adhere to the general guidelines outlined in this guide. In addition, keep in mind the following:
The School of Management logo should appear prominently on the first screen of any website before scrolling.
In video and multimedia applications (including YouTube, CD or PowerPoint presentations), the School of Management name and logo should appear prominently on the splash screen and should be used as a header or icon as appropriate within the application.