To promote a consistent visual presence for all departments, centers, programs and offices in the School of Management, it's important that all communications prominently display the School of Management logo and conform to the standards presented below.
In this section, you will find guidelines for usage of the various elements of the School of Management visual identity, as well as specific types of applications. These guidelines are intended to complement, not supersede, the UB visual identity guidelines. Consult the visual identity section of UB's Communications Toolbox for details.
If you have questions, or would like to request an exception, contact the School of Management's Communications Office at email@example.com.
For logos or lockups for branded merchandise, contact the School of Management Communications Office at firstname.lastname@example.org or 716-645-2833.
When creating print publications, adhere to the general guidelines outlined in this guide. In addition, keep in mind the following:
When creating web, video or digital applications, adhere to the general guidelines outlined in this guide. In addition, keep in mind the following:
The School of Management logo should appear prominently on the first screen of any website before scrolling.
In video and multimedia applications (including YouTube, CD or PowerPoint presentations), the School of Management name and logo should appear prominently on the splash screen and should be used as a header or icon as appropriate within the application.
Building a brand and maintaining a consistent visual identity is a collaborative and complex process.
If you have questions, contact the Communications team at email@example.com.