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Home > Degree Programs > Undergraduate > Curriculum > Marketing

Marketing Concentration

Sample Curriculum Plan

Freshman Year

1st semester

2nd semester
ECO 181 Introduction to Macroeconomics (prerequisite to business major) ECO 182 Introduction to Microeconomics  (prerequisite to business major)
MTH 131 Mathematical Analysis for Business (prerequisite to business major) PSY 101 Introduction to Psychology (prerequisite to business major)
ENG 101 Writing I ENG 201 Advanced Writing II
UGC 111 World Civilization I UGC 112 World Civilization II 
  Arts General Education Course

Sophomore Year

1st semester

2nd semester
MGA 201 Introduction to Accounting I (prerequisite to business major) MGA 202 Introduction to Accounting II (prerequisite to business major)
MGQ 201 Introduction to Computers and Statistics (prerequisite to business major) Natural Science (with lab)
UGC 211 American Pluralism MGM 301 Principles of Marketing**
Natural Science Free Elective (AACSB)
Free Elective (AACSB, 1 hr. needed) Free Elective (AACSB)

** MGM 301 has been moved to a sophomore level course. Please be advised that this is a required core course for all School of Management majors. If you are an intended business major, you will take this in your junior year.

Junior Year

1st semester

2nd semester
MGB 301 Organizational Behavior and Administration** MGE 302 Applied Economics**
MGF 301 Corporation Finance** MGI 301 Human Resources Management**
MGQ 301 Statistical Decisions in Management** MGS 351 Introduction to Management Information Systems**
MGG 300 Career Strategies, Planning and Management (fall or spring, 2 hrs.)** MGO 302 Production and Operations **
Free Elective (AACSB) Free Elective (AACSB)

KEY: **Required MG Core Courses
Check here before moving MG 300/400 level courses in the plan [PDF]

Senior Year

1st semester

2nd semester
MGT 401 Public Policy, Law and Management** MGO 403 Fundamentals of Strategic Management (fall or spring)**
MGM 403 Marketing Research (fall or spring) (Required MKT concentration course) MGM 400 level - Marketing Concentration elective
MGM 400 level - Marketing Concentration elective Free Elective (Internship Recommended)
Free Elective (AACSB) Free Elective
Free Elective Free Elective

KEY: **Required MG Core Courses
Check here before moving MG 300/400 level courses in the plan [PDF]