Marketing Management Concentration

Marketing touches all of us every day of our lives and has become a key factor producing business successes. The Marketing concentration is designed to provide students with the concepts, tools and techniques needed for the analysis, planning, implementation and control of marketing programs. Through a combination of lectures, case discussions, simulations, hands-on projects, executive presentations and exercises, the concentration introduces students to various aspects of the marketing function in an organization.

Objective

This concentration is designed to provide sufficient training for entry-level line and staff jobs in marketing, and provide a broad enough perspective to prepare students for managerial careers.

Description

In addition to the required core and concentration courses, students pursuing this concentration can take electives in special topic seminars in marketing, other marketing electives or independent study in marketing.

Concentration Requirements

FIRST YEAR

Fall Semester
- MBA Core 12 credits
- MGE 601 Economics for Managers
Spring Semester
- MBA Core 12 credits
- MGM 667 Marketing Research*

SECOND YEAR

Fall semester
- MGM 651 Consumer Behavior*
- Marketing Elective from list below*
- Electives and/or internship – 9 credits

Spring Semester
- MGA 609 Management Accounting
- Marketing Elective from list below*
- Electives – 9 credits

*Marketing Elective List
Complete any two of the following:

MGM 656 Design, Manufacturing and Marketing of Products
MGM 659 Market Planning
MGM 664 Marketing Practicum (does not fulfill the internship requirement)
MGM 670 Advertising and Promotion
MGM 671 Data Analysis for Marketing Decisions
MGM 683 International Marketing

*concentration requirement. All courses 3 credit hours.

Marketing Internships

Marketing Management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

Fisher-Price
Rich Products
Perry’s Ice Cream
Pepsi Bottling Group
Invitrogen
Unifrax Corporation
Praxair, Inc.
Cello Pack Corporation

Student Organizations

American Marketing Association (AMA)

This club is the collegiate chapter of the American Marketing Association. AMA’s goal is to provide students with an opportunity to interact with marketing practitioners. Activities include: presentations by speakers from diverse areas concerning marketing applications in their field; field visits to different marketing organizations; participation in marketing research and data collection projects; and providing job counseling information to members
Pi Sigma Epsilon

Pi Sigma Epislon, Omicron Chapter, is a professional sales and marketing fraternity. The organization provides its members with social as well as practical programs to help expand upon their marketing background as a rallying point and direction of movement in today’s academic and business world