PhD, Management, University at Buffalo, expected June 2014
MA, Economics, Seoul National University, Korea
BA, Applied Biology, Seoul National University, Korea
C.W. Yoo, Y.J. Kim, J. Moon, and Y.C. Choe, (2008) “The effect of herding behavior and perceived usefulness on intention to purchase e-learning content: comparison analysis by purchase experience”, Asia Pacific Journal of Information Systems, Vol. 18, 105-131.
M. Kim, C.W. Yoo, and Y.C. Choe, “The impact of online shopping experience on consumers shopping values and purchase intention”, Journal of Korean Society of Rural Planning, No. 14, 9-21.
Chul Woo Yoo
Management Science and Systems
School of Management
University at Buffalo
304 Alfiero Center
Buffalo, NY 14260-4010