Home > Faculty and Research > Research > PhD Research > Marketing > PhD Students > Kang, Esther

Esther Kang

PhD Student
Marketing Department

Education

PhD, Management, University at Buffalo, expected June 2015
MA, Ewha Womans University
BA, Ewha Womans University

Vita

Research

Teaching

Selected Research in Progress

Kang, Esther and Arun Lakshmanan, “A Working Memory Examination of Background Music Effects on Consumer Learning,” Under revision for 2nd round review at Journal of Consumer Psychology.

Kang, Esther and Arun Lakshmanan, “Narcissistic Goodness: How Mental Simulation Type Enhances Prosocial Behavior in Social Media Users,” Under revision for resubmission to Journal of Consumer Research.

Kang, Esther, Arun Lakshmanan and Debabrata (Debu) Talukdar, “The Effect of Executive Attention on Discount Price Estimation,” Manuscript under preparation for submission to Journal of Marketing.

Kang, Esther and Arun Lakshmanan, “Feasting with Your Eyes: The Role of Food Imagery in Satiation,” Three studies completed –manuscript under preparation for submission to Journal of Marketing Research.

Kang, Esther and Arun Lakshmanan, “‘Who Knows What’ vs. ‘Who Knows Who’: Strategic Content Seeking in Social Media,” Manuscript in preparation based on dissertation.

Kang, Esther and Arun Lakshmanan, “When Less Working Memory Capacity is Better than More,” Study 1 completed, Study 2 design in progress.

Conference Presentations

Kang, Esther and Arun Lakshmanan (March 2014), "Narcissistic Goodness: How Mental Simulation Type Affects Charitable Intentions, " Society for Consumer Psychology, Competitive Paper Session, Miami, FL, USA.

Kang, Esther and Arun Lakshmanan (October 2012), "Thank You for the Music! A Working-Memory Examination of the Effect of Musical Elements on Verbal Learning," Association for Consumer Research, Competitive Paper Session, Vancouver, BC, Canada.

Kang, Esther and Arun Lakshmanan (March 2012), "The Effect of Background Music Elements on Recall: A Working Memory Perspective," School of Management PhD Student Showcase, SUNY-Buffalo, NY, USA.

Kang, Esther and Arun Lakshmanan (February 2012), "The Effect of Background Music Elements on Recall: A Working Memory Perspective," Society for Consumer Psychology, Working Paper Session, Las Vegas, NV, USA.

Award and Honor

Industry Experience

Contact Information

Esther Kang
PhD Student
Marketing
School of Management
University at Buffalo
234 Jacobs Management Center
Buffalo NY 14260-4000

Tel: 716-645-5233
Email